Rao Jianguo: The global tool market is still in the process of continuous integration

Sales Director of Tailuo Superhard Tools (Shanghai) Co., Ltd. Rao Jianguo   In 2010, the global tool industry was in a good situation. The industry's production and sales maintained rapid growth. The total industrial output value increased by 40.6% year-on-year. China's metal processing machine tool sales value reached 20.9 billion US dollars; imports 9.42 billion US dollars; exports 1.85 billion US dollars; consumption 28.48 billion Dollar. The domestic machine tool market share was 66.9%, down 3.2 percentage points year-on-year. At the same time, in 2010, the industrial added value of China's industrial market increased by 15.7% year-on-year, and the growth rate was 4.7 percentage points higher than that of the previous year; among them, the first quarter increased by 19.6%, the second quarter increased by 15.9%, and the third quarter increased. 13.5%, an increase of 13.3% in the fourth quarter, showing a trend of “before high and stable”. In December, the added value of industrial enterprises above designated size increased by 13.5% year-on-year, 0.2 percentage points higher than the previous month. The rapid growth of China's economy, with the help of China's economy to stabilize and improve momentum, the automotive industry has shown a good momentum of sustained growth, and the huge industrial chain it brings has been obvious to all.   Rao Jianguo, sales director of Tailuo Luo, believes that the global tool market is still in the process of continuous integration. The integration between the three major groups (Sandvik Coromant, IMC, Kenner) and other professional tool manufacturers has not ended. The growing market, especially in emerging markets, will further intensify competition among manufacturers, and the addition of capital markets will make this competition in the tool market full of variables. As the teeth of the processing industry, tool manufacturers play an irreplaceable role. In 2010, as a well-known tool agent in China, Jin Wanzhong once again achieved an impressive record. When the mechanical agents are facing more and more difficulties, we can feel the gratification that Jin Wanzhong brings to everyone. At the same time, each brand of tool makers has also achieved substantial growth. It is reported that although the production of the European headquarters of Serra is sufficient, the production task is tight and the delivery time is obviously extended. Strong demand in the Chinese market, reaching a 70% increase. This year, Tektronix also continued to expand its sales network and market influence, especially through the new products of IMC Group as a new selling point, which achieved good results in 2010, which was 80% higher than the previous year. % reflects the rapid growth of tool demand in the global market. However, we have also noticed that the demand for production enterprises has increased, and the continuous improvement and improvement of the economy has also led to more and more fierce competition. Suppliers and dealers are also facing pressure from operating costs, and customers are returning funds and funds. The flow has not been fundamentally improved, making suppliers more costly. Under this circumstance, how to calmly, objectively and rationally think about it, and finally do a good job in the Chinese market, and everyone will work together. Rao Jianguo believes that China's tool market is huge, and the competition in the tool market is diversified and all-round competition. As long as each brand finds the correct market positioning and formulates a sales policy that is suitable for market positioning, it can occupy a certain position in the market. There is no single answer to the effective sales strategy of the market, and there are many roads to success. The only correct thing is to choose the one that suits you.

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