In 2011, the fierce competition in the domestic electrician market, coupled with rising prices and monetary tightening, the entire consumer electronics market is in a downturn. In the face of such a severe situation, Haoyi Group has adjusted its working ideas in a timely manner and grasped the two main lines of vigorously developing the market and implementing the brand promotion strategy. With the joint efforts of the company’s various departments and staff, the marketing strategy was put in place and the work plan was implemented. Our brand gradually penetrated into the market and occupied the market. The Group’s annual sales surpassed 300 million yuan to achieve the inverse market growth. The development results have been consolidated and strengthened.
Among them, Haoyi Electric's 2011 switch, lighting, air-opening and other products to achieve full-line growth, total sales successfully completed 200 million yuan, an increase of 28.6% compared to the same period in 2010, switch growth of 10%, an increase of 29% air leakage, lighting growth 125 %. The business divisions of Korneng Electric, Melaleuca Electric Appliances, and Sockets have achieved certain results, and their competitiveness has been further strengthened.
Among them, Haoyi Electric's 2011 switch, lighting, air-opening and other products to achieve full-line growth, total sales successfully completed 200 million yuan, an increase of 28.6% compared to the same period in 2010, switch growth of 10%, an increase of 29% air leakage, lighting growth 125 %. The business divisions of Korneng Electric, Melaleuca Electric Appliances, and Sockets have achieved certain results, and their competitiveness has been further strengthened.
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