Zibo Ceramics in 2012: Opportunities and Challenges Coexist

I. Advantageous conditions for the development of the industry (1) The Sixth Plenary Session of the 17th CPC Central Committee clearly stated that vigorously developing and prospering cultural industries. Zibo ceramics has been included in the national intangible cultural heritage list as a traditional cultural industry. The development of ceramic cultural products has become a major focus of work in the near future. At present, the creativity and innovation of ceramic culture in our city has been integrated into the entire ceramic industry. The talent team of ceramic art in our city is growing stronger, ceramic culture industry is increasingly prosperous, and the market prospect of ceramic culture products is optimistic. In recent years, the municipal party committee and government have paid special attention to the ceramic industry and provided a good development environment for the development of the industry. The creation of the “Zibo ceramics contemporary kiln” brand has become a major driving force for the development of the whole industry. With the positive impact of the UK exhibition on the European market, the ceramic industry in our city has potential brand effects.

(II) New investment projects have brought new economic growth points to the ceramic industry in our city. Guohua Ceramics invested 30 million yuan to introduce two foreign ceramic production lines, with an annual output capacity of 6 million pieces of bone china; Fortai Ceramics invested 50 million yuan in the trial production of solar collector plate production lines; and the annual production of the company's Ferro company started production. 630 tons of high-grade glass printing paste project; Taishan porcelain magnesia reinforced porcelain full upgrade for the high toughness of the Magnesium Magnesium added value of 30%. In addition, companies such as Huayang, Huahao, and Bo Ceramics are constantly improving their product upgrades and technological expansion projects, which will bring new economic growth points to the ceramic industry in our city.

(III) The brand effect of “Zibo ceramics contemporary country kiln” is prominent, which lays a solid foundation for the rapid development of the whole industry. The city’s ceramics industry, under the leadership of this brand banner, glowed with unprecedented vigor and vitality. The five local standards formulated by the industry association were implemented. Three national standards passed trial and approval to create a precedent for the country; product structure adjustments became reasonable; innovations in production, study and research formed synergies; corporate technological transformation and appearance gradually improved; and the development of ceramic cultural and artistic works became fashionable; The value of high-grade porcelain and art porcelain has doubled; regional brands have authorized enterprises to become leading companies in the industry; ceramic industry output value and profits have increased substantially. In the past three years, the economic indicators of the industry have grown at an average rate of 20%, laying a solid foundation for the transfer and full-scale development of the ceramic industry to the cultural and creative industries.

Second, the current unfavorable factors First, the continuous decline in the purchasing power of the European and American markets, the European debt crisis and the appreciation of the *** have a negative impact on ceramic export enterprises.

Second, raw material prices rose sharply and fuel supplies were unstable. As the majority of ceramic raw materials purchased from other provinces, coupled with upstream prices, power, fuel, labor and other factors, there has been a comprehensive trend of rising, it is estimated that the comprehensive price increase rate of more than 20%. The entire industry affects profits of about 195 million yuan. The natural gas fuel in the kiln has caused delays in supply and pressure instability due to various reasons, which has affected production and product quality and increased production costs.

Third, there is a general shortage of professional and technical talents in ceramics companies, difficulties in recruitment, and influencing the production and operation of enterprises.

III. Core and focus of work in 2012 Conscientiously implement the scientific concept of development, focus on the general idea of ​​“turning modes, adjusting structure, and connotation development” to create and develop regional brands of “Zibo ceramics contemporary country kilns” as the overall starting point to enhance product additions. Value and technical content as the goal, to vigorously develop the ceramic culture as the focus of work. We will continue to work hard to control the total production volume. We will make energy conservation and consumption reduction, technological innovation, environmental protection, improve equipment, improve quality, and site management as important conditions for the development of the industry. We will intensify the fusion of ceramic culture and art and strengthen innovation in ceramic culture creation. Guide, accelerate the transfer of the ceramic industry to the cultural and creative industries, explore ways to improve and improve the industry management model, rely on scientific and technological progress, reduce resource consumption, and maximize economic and social benefits. In 2012, the company plans to achieve a total output value of 24 billion yuan, a year-on-year increase of 20%; sales revenue will be 23.8 billion yuan, an increase of 24% year-on-year; and profits and taxes will be 3 billion yuan, an increase of 20% year-on-year, including: a profit of 2.2 billion yuan, a year-on-year increase of 23%.

In 2012, it focused on seven series of work (1) and completed the 2012 Zibo Ceramics Fair series of activities. The first is to do a good job of the Ceramic Fair exhibition. The Zibo “Taobao Fair” has become a well-known ceramic exhibition event at home and abroad. The Zibo Ceramic Industry Association will use this as a platform to do a good job in the exhibition activities of the ceramic exhibition area, introduce quality products, and fully display the new image of Zibo Ceramics. The second is to organize new ceramic product innovation competitions in Shandong. The third is to organize a "creative Zibo" ceramic design contest activities, and promote ceramic design innovation to take new steps. The fourth is to strengthen international cultural exchanges, sum up the experience of holding "China Zibo Ceramics Culture Exhibition" in Britain, do a good job in the exchange of ceramic technology and culture with British and European countries, further expand the international market, and continuously improve "Zibo ceramics contemporary country kiln" Regional brand's international influence.

(II) Turning methods, adjusting structure and connotation development, and making industrial clusters bigger and stronger. The total investment of 160 million yuan Zibo ceramics local characteristics industrial cluster financial support technical service platform, the transformation of technological innovation achievements, dragon skull dry enterprise specialization collaboration and other seven projects, has been fully implemented. We will focus on promoting the adjustment of the product structure of Zibo ceramics industry, increase the level of technical equipment, and promote the cooperation in specialized division of labor. We will rapidly develop high-quality products such as bone china, magnesia reinforced porcelain, Huaqing porcelain, and Luqing porcelain. Technical ceramics, focusing on the development and production of functional ceramics, will continue to expand the development and application fields and production scale, further improve the development level of arts and crafts ceramics, strengthen the integration of ceramic culture and art skills, and accelerate the transfer of ceramic industry to cultural and creative industries. Increase the added value of ceramic products.

(III) Strengthen the management of regional brand enterprises and comprehensively increase the level of brand building and industry management. The first is the “Zibo ceramics contemporary country kilns” regional brand companies as a leader, continue to work hard to strengthen management, improve internal strength. In-depth implementation of the implementation of the three national standards and the five provincial standards, through technical training, product quality testing and spot checks, and promote the implementation of industry standards, to ensure that business management and industry to a higher level. The second is to strengthen the management of the authorized use of the “Zibo Ceramics Contemporary Country Kiln” regional brand. Do a good job in the annual product quality spot check and inspection work of the regional brand-authorized enterprises, publicize the various technical indicators of the inspection, guide and supervise the standard enterprises, and inform the enterprises that the second-level inspection still fails to meet the standards. Until the cancellation of the licensing. The third is learning from the management experience of international brands, holding brand enterprise management training classes, training brand management talents, and further expanding the scale of “Zibo ceramics contemporary country kiln” regional brand authorized enterprises to ensure the healthy and in-depth development of regional brand building.

(D), vigorously develop the ceramic culture, and gradually realize the transfer of the ceramic manufacturing industry to the cultural and creative industries. The first is to develop and prepare a batch of ceramic cultural and creative development projects. The second is to coordinate with the relevant districts and counties, departments, and actively carry out the preparation and construction of the master village, ceramic culture park. The third is to cooperate with the China Ceramics Museum and related units to build a ceramic cultural and creative park, and use traditional industries to create a ceramic cultural brand.

(V) Do a good job in new innovations to ensure that the industry is in a leading position. The first is to continue to do a good job in the development and transformation of new materials and the upscale level of high-grade new porcelain. The second is to make great efforts to do a good job of product design and decoration work. The third is to do a good job in the construction of artistic talents, give full play to the role of national masters, provincial masters, city masters, and outstanding young ceramic artists, and support them to create more quality and create more brand names.

(6) To vigorously promote advanced energy-saving technologies for kiln furnaces and improve the automation level of the molding process. We will do a good job of energy-saving and emission-reduction work, achieve zero emissions of carbon dioxide, reduce the consumption of ceramic resources, and realize the recycling of waste water, waste mud, waste porcelain, waste models, and waste water. Technical guidance for companies that introduce advanced technology and equipment, especially training and guidance on the use of imported advanced technology equipment, such as automatic molding lines, glazing lines, and advanced energy-saving kilns, to enhance the automation of molding processes. Level.

(seven), pay close attention to scientific and technological progress, and comprehensively upgrade the industry's production technology level. The first is to fully grasp the technical transformation work of the entire industry, and to promote and apply new technologies such as complete sets of automatic forming lines, glazing lines, and advanced energy-saving kilns with world-leading levels. The second is the "Zibo Ceramics Industrial Cluster Science and Technology Development Public Service Center" as a leader, do a good job of SMEs' technological support and service work, and promote the entire industry's scientific and technological progress. The third is to strengthen the high-tech ceramics, Zibo ceramics for the development of new ceramic materials, for the "new material name capital" add luster.