Ten years have created the glory of the furniture industry. Ten years have made us countless furniture people from 0 to 100. In the same 10 years, we have also made N 100s become 0 ... "Let's go all the way, count the flamboyant people, and look at the present!", Months The 10 years of the 21st century that have passed silently have waved goodbye, and the next decade has arrived. The new decade of 2011 has embarked on a journey and continues to enter the fast track of innovation and change. Industry changes will continue to set off a new round of butterfly effects. When it comes to furniture innovation, everyone's first thought must be to start with the product first. Then today I interviewed Mr. Cao Hongfu, a well-known brand planner in the furniture industry and the executive vice president of the China Brand Planning Alliance, the home furnishing committee, regarding the direction of furniture product development in 2011. Dealers provide some insights.
The essence of popularity is to adapt to the market
You will find that when the trend of Chinese furniture is truly influential, this industry will be very different from the current situation we are in. What is the current status of our popularity? This is an industry that cannot be without popularity. Designers want to make fashion, consumers want to be a role model. Everyone is busy with fashion, new brands are born, new products are launched, magazines are read, and home shopping malls, I loved it, bought it, used it, and replaced it ... In the record book of the past 10 years, various products have been launched in the industry. However, what we want to analyze at this time is: in terms of the influence of the world's furniture popularity, how much right does the Chinese furniture fashion have? Or just limit it to China, how much of our furniture is related to fashion? Mr. Cao said, "Looking at the fashion trends in the apparel, electronics and other industries, the furniture we use now should be a whimsy of a popular style expert 1 year ago or 2 years ago. You may think about it , Not to mention that the popular information from one year ago or two months ago is not necessarily useful now, and the times are completely different. So I want to say that "the essence of innovation is to adapt to the market" instead of making fashion, because furniture The industry does not need to be popular, nor do we need to deliberately make it popular. Only products that find the market and adapt to the market are the market popular. "
Every year in March and April, the eyes of the world's fashion media are concentrated in Paris, New York, Milan ... All the furniture and clothing released on these stages spread to the world at the same time, and every interested person is based on these works Come think about your product positioning for the next season. This is the popular influence. In every industry, there are some pioneers or integrators who dare to take the lead. In terms of Chinese furniture innovation, their efforts have never stopped. For example, Junye Furniture in Longjiang, Shunde, a major furniture manufacturing town in China, has done a lot of work in innovation. Whether it is corporate culture, management, or the design of furniture products discussed today, they can fully represent an industry. development trend. In their production building, it is marked with "the only constant is constant change, staying absolutely ahead." It is understood that Junye Furniture's development process is also constantly adjusting and planning its own development strategy due to market development trends. From the perspective of enterprise management, enterprises must lead the industry to continue to progress based on development in the industry, that is, to adapt to the requirements of future development, so the essence of popularity is to adapt to the market.
To grasp the essence of the market is to grasp the trend
Bill? Gates once said: "People think that my success lies in mastering the information. In fact, I just follow the trend. Ten years ago, when people generally believed that expensive PCs would not have a market, I knew I realized that the personal computer with the software system developed by me is bound to enter thousands of households! "In fact, Bill? Gates grasped the biggest economic trend of the early 1990s and became the richest man in the world!
Common sense tells us that economic heroes will be born in every era! Because each era has specific economic trends! Every industry change will also give birth to a new round of wealth engine. So, as the turbulent furniture industry, what major economic trends will emerge in another decade of the new century?
Cao Hongfu, a well-known brand planner in the furniture industry, told us that as far as the furniture industry is concerned, product competition is still the main element of market competition. Good products not only drive the development of an enterprise and a group of dealers, but also promote the development of the entire industry. Change and development. So to talk about the trend of the furniture industry, we must start with furniture products. To say the trend, we must first analyze the current market situation. Walking around in the furniture mall, we found that in the past few years, the market has quietly added a special area "neoclassical area". After the frequent occurrence of "formaldehyde door" incidents on panel furniture, the market's love for solid wood products has also risen to a whole new level. . The thick and clumsy traditional solid wood furniture can no longer satisfy the modern people's pursuit of simple space. As a result, neo-classical products were born in the market, and from 2005 to 10 years, the market share of neo-classical products has also been greatly improved. However, with the improvement of home aesthetics and the intensification of urban noble life tastes, since the end of 2009, the market has an extra style. They have become popular in the new period in the name of simplicity, luxury and taste. They are called "postmodern" ". Post-modern products mostly use elements such as metal, glass, and crystal to show the value of the owner, and perfectly match with high-art design and accessories to form a very tempting term "low-key luxury", leading the home of the urban high-end crowd. life. From the perspective of the progress of modern life, from the pursuit of European and American furniture that demonstrates the value of identity, Chinese furniture that expresses the heritage of the Chinese to warm and romantic Korean furniture, stylish furniture that reflects simple personality ... Consumer demand for furniture has focused on price from the past , Practicality Nowadays, the pursuit of individuality, comfort and environmental protection has made the public's consumer behavior more rational. Nowadays, the yearning for a better home life and the unremitting pursuit of high-quality home taste have become the consensus of people.
Neoclassical encounters postmodern will become a trend
As a furniture distributor, during each year's exhibition, they have racked their brains to show their "fire eyes" and hope to find products suitable for their development from the vast exhibition sea. However, for a few days of exhibition, we can only effectively grasp the trend from the product. In the face of the industry's gold exhibition in March, how can we find business opportunities and grasp the trend?
From the above analysis and market observations, it is not difficult to find that the neo-classical market has matured and post-modern products are sprouting. On the surface, post-modernism should be a trend. However, according to the research on the trend of different industries, it usually takes more than 2 years from germination to popularity. For furniture products, the real trend is to adapt to the market. From the perspective of the actual market, neoclassical products can be said to have become accepted or popularized by consumers, and they have determined their value of existence in major stores. If we are blindly chasing the market that is becoming mature, , That can only be called following the market. Under the wisdom of market competition, followers can only become survivors, and it is difficult to become a developer. Post-modern is a trend, but this trend is too personalized, and the high-art living space can only be concentrated in the hands of designers. It also promotes the terminal sales prices of such products to remain high, and the overall popularity It cannot be effectively displayed, so it is difficult for such products to become a major trend in the short term. For the merchants, the best choice is the product that can not only become a big trend, but also a real market.
Driven by this market environment, Cao Hongfu, a senior development consultant in the furniture industry, told us that “2011 will begin to popularize neoclassical encounters and postmodernism!†We have a deep understanding of this sentence. In the interview before the exhibition, we noticed that Junye Furniture, the huge R & D center was particularly spectacular against the backdrop of more than 40 designers, which made us unable to in-depth explore the end. Looking at the products with extraordinary styles, we started thinking about new trends. Siom Lin, the design director of Junye Furniture R & D Center, told us: "We develop products not only with visual art and home environment as the thinking point, but also with the market development trend, because only our products can lead the trend and follow our dealers Only then will it be possible to achieve greater development, and only then can our great dream of pushing excellent products to thousands of households be realized ...
In the on-site observation, we found that the original series of products with a neo-classical as the main axis, incorporating some post-modern elements, give full play to the perfect collision of metal and solid wood, and the incisive mechanism that reflects the flatness and luxury of modern life makes me wonder No longer taste the deep life of "neo-classical encounter post-modern". It is understood that this first product of Junye Furniture has been brewing for two years. This time it will be opened simultaneously in Shenzhen, Guangzhou and the company headquarters. This kind of generous market operation is enough to reflect their in-depth grasp of the market and lead the big The determination of the trend. I believe that this design that breaks the single style and continuously integrates and leads the trend will become a new round of wealth in the furniture industry.
In today's confusing market, the prices of labor and raw materials have risen rapidly, and the home furnishing industry has entered the era of meager profits. For dealers, how to choose products with high competitiveness and sustainable competitiveness has become a topic that must be paid attention to. The winner of the market always belongs to the person who grasps the trend. The understanding of the trend is benevolent and the wise and the wise, but all trends must be generated in the process of market rationalization. Scientific analysis and reasonable judgment of the market are the basic ideas for grasping trends. Today, with the rapid development of the industry, we can only grasp the trend in the reform is the best development model.
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