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"Golden nine silver ten" is the peak wedding season, but also a good time for home decoration. In terms of time, many real estate projects in Jinan have chosen to open in the past two months, and now they are renovated and just move into new houses during the New Year. From the effect point of view, the climate is dry in September and October, the floor is not easy to regain moisture, and the paint is easy to dry. The merchants seized the opportunity to launch a series of promotional activities.
Jinan's home improvement stores are mainly concentrated in the area of ​​Beiyuan Street. During the National Day holiday, the reporter visited the Miyada, Ginza, Daming, Baihe decoration market and other shopping malls located here, and found that the discounts of the malls are large, but most of the malls are cold. Indifferently, some shopping malls have hundreds of square meters of exhibition halls, but there is no consumer who comes to buy. The staff members gather together in twos and threes to chat, and they are also casual for the occasional buyers. This is in stark contrast to the popularity of the tourism market.
"National Day has been on holiday these days, people have gone out to play, and business is generally not very good." The owner of a paint sales shop yawned and told reporters. In the Baihe decoration market, there has been no usual excitement these days, and the loaders who are usually too busy to eat have nothing to do with playing cards.
At Ginza Home, the reporter saw a "warm reminder" posted at the entrance of the mall. The business hours of the mall were shortened by one hour during the National Day. Shopping mall staff told reporters: "During the National Day, our store discount is relatively large, so there are more customers." But the reporter saw that not many consumers come to buy furniture.
Judging from the situation reflected in several shopping malls, although the major stores increased their promotional efforts during the National Day, they did not reproduce the lively scene of consumers snapping up furniture during the "golden nine silver ten" period.
During the "Eleventh" holiday, many citizens traveled, and many citizens were busy buying furniture for decoration. In Baihe Lighting Store, Ms. Zhang and her lover discussed and selected lamps. When the reporter asked "Why didn't you go out to play on Eleven", Ms. Zhang said: "The unit is on holiday, it just happens to be free to renovate the home, and there is always no time when going to work. Besides, there are too many people traveling.
During the interview, the reporter found that many customers will choose to renovate the house in August and September. "September is generally a good time for decoration. The eleventh holiday, we are professionally engaged in decoration and take leave to play, not to mention those consumers. "The manager of a decoration company in Lixia District told reporters with a smile. "From the experience of previous years, October is not as good as September."
The reporter learned from the “Analysis of Consumer Products Market of Sample Monitoring Enterprises in Jinan City†released by the Jinan Municipal Bureau of Commerce on August 10, as of September 10, sales of furniture products increased by 52.27% year-on-year, and construction and decoration materials increased by 11.86%.
Although the data website in September has not yet been announced, but from the situation interviewed by the reporter, the sales level of the home furnishing market in September will not show a big drop. During the National Day, each home market appeared a bit deserted due to the small number of customers. (Editor: Peter)
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