In the wardrobe market, competition has been fierce in recent years. First-line well-known brands such as Sofia, Holocaco have accelerated their expansion, and their market share is increasing. However, due to inability to expand the market, sales of SMEs have fallen sharply, making it difficult.
Small and medium-sized furniture factories do not have any advantages, and under the guidance of all orders, they must break through the market at a faster rate. The characteristics of large enterprises are many processes and low execution efficiency, which is precisely what SMEs do. The biggest advantage is to fight against scale with speed and generate tremendous power.
The flexible use of execution is the key to success
Many small and medium-sized furniture brands do not have this kind of management ability. As a result, there are many departments in the company structure, each holding their own words, but they never see a daily meeting, but will not discuss the alumni record, but will not decide, because the general manager himself is not strong enough, professional enough, and lacks accurate judgment in front of many problems As a result, the meeting had no results, so there was no execution.
Fast development will inevitably require strong execution support. For the initial stage of the establishment of the enterprise, the enterprise should strive for short, smooth and fast, and the department setting should be short to improve the response speed. Communicate calmly, and act quickly when communication is complete.
Long-term adoption of low-price strategies instead of unfavorable development
Due to the limited capital investment, SMEs hope to obtain orders quickly through fast transactions. Under this strong "Mr. Redevelopment" strategy, SMEs have to face a reality: a large number of orders are required to maintain, and in order to obtain Orders have to adopt a low-price strategy, leading to a low-end image of the brand and the overall terminal.
For new brands that have just entered the market, if they want to be based on high-end, it will inevitably require a lot of capital and human resources investment, a lot of advertising and good furniture design . For most brands, it is difficult to achieve. More new brands have chosen the low-end market, Mr. survived, but the high-end market is after all fat, and major brands have been coveted for a long time. After the SMEs are stable, they can gradually transition to high-end. But blindly low-price strategy to occupy the market is tantamount to drinking thirst and quenching thirst, exhausting the fish, and even fatal to the later development of the brand.
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