Security companies: 24 business plan guides

1. Why is it important to write a business plan

1. A good enough project does not require a business plan

Investors are chasing after shiny projects, but there are only a few such legendary projects. Therefore, for most entrepreneurs, it is necessary to pay attention to in order to win the opportunity to contact and communicate with more people.

2. The business plan is a sorting out of your business

BP is for investors, but also for yourself. It is very necessary to sort out the development status, development strategy and capital deployment of your company through BP.

A good BP can help you refine and sort out entrepreneurship ideas, guide you to analyze the market and users, find a good positioning and entry point, clarify product logic and business trends, plan development paths, build teams, and customize fund planning.

Although there is a lot of blood but lack of deep thinking, it is not easy to succeed. Put it on paper and force you to check whether your operational idea is feasible. Help you correct unrealistic ideas and reduce the cost of trial and error. Can let you deepen the memory of the core, such as market competition, solutions, etc.

3. The business plan is a stepping stone for investors

Impressing investors has never been a business plan, it can only help you open the door, and there will be more challenges in the road after entering the door. Writing a business plan is not only a respect for investors, but also an affirmation of the original intention of self-entrepreneurship.

The business plan is more conducive to communication. It is easier to tell your business ideas to suppliers, customers, and even your mother-in-law. The written business plan can focus your communication and vision on the key points.

BP (Business Plan, the same below) is more of a love letter, the purpose is to make investors interested in you, only with interest can you achieve the latter things.

4. Help you display your project concisely and quickly

A resume, if it does not interest HR within 5 seconds, will be thrown into the trash. Similarly, if you want to stand out from the VC pile of business plans to get financing, it takes more effort.

One thing is unclear in 5 minutes, basically not a good project. I asked a friend who made an investment, how many good projects do you think? His answer is that most of them fail, a small part can score 60 points, a handful of 80 points, 90 and 100 points are all inexplicable.

5. A good business plan adds a lot of points to the enterprise

Forewarned is forearmed, without prejudging the waste. Before starting a business, you must make a business plan to review your ideas.

The survey shows that entrepreneurs who have worked as business planners, the company develops faster, it is easier to get raw materials from suppliers, get the first order faster, and work on product improvement will be better and fail The probability will be lower.

2. Will your ideas be taken away or copied by investors?

Entrepreneurs need to fully prepare and think about their business and investor background:

1. Does the investor have conflicts with the project you want to do? Did he vote for a similar company?

2. Is his investment company reliable? How is the fit between you? Are you willing to accept such a long-term partner? Investors should be found with the mentality of finding a business partner.

3. Are you afraid of plagiarism? Or is there a competitive barrier to plagiarism?

3. When do you need to prepare a business plan

Maybe it's financing, maybe it's hiring a partner, maybe it's applying for a fund, or even to convince yourself to brainwash yourself to get out of business. At this time, you can start writing business plans.

Fourth, how many pages are most suitable for writing business plans

Under the premise of ensuring the display of important content, the less the better; many investors may receive a dozen copies of BP every day. If there are too many pages, the probability of not seeing it will be high. Therefore, based on the comprehensive survey results, the recommendations are as follows:

Within 10 pages of PPT, it must not exceed 15 pages, which is more reasonable.

5. PPT, WORD, PDF? Which format to use

Regarding the format, there are several terms such as WORD, PPT, PDF, and mind map:

1. Among the many survey results, the vast majority of investors prefer PPT to WORD. With PPT, the graphic layout is more convenient, the performance is richer, and it is convenient to explain the entrepreneurial project. PPT is generally viewed by page, so that people have more patience to understand.

2. The PPT version of the business plan is suitable for display or road show, while the WORD or PDF version is suitable for further display after screening, and the content is more detailed.

3. Mind maps can help display ideas at a glance.

No matter which version, it is necessary to integrate all the content and memorize it.

6. What to write first in the business plan, then what to write

The business plan generally includes product introduction, business model, market analysis, development planning, competition analysis, team introduction, financial planning and forecasting, financing needs, exit mechanism, etc .; it is generally displayed according to the logic of the narrative. Alternative views:

1. Flashback-Bertelsman Wang Tianfan;

2. Put the most selling information on the first page-venture capitalist Hu Xiaowei;

3. The team introduces homepage-Jingwei Venture Capital Zhang Ying.

7. How to add icing on the cake

1. Teams and data are often initial judgments and points of interest

If there is soaring data, just pull it out and show it. It is helpful to increase the morale and the excitement of both parties, and can introduce the conversation angle into the trend of "Why is the data rising so good?" .

2. The numbers are the most convincing. Investors like to watch numbers and charts the most.

How many registered users? How many active users? How much PV does the website have? What is the number of official micro fans? How effective is the communication? If there is income, what is the income and profit? Is the average customer unit price reasonable? Investors ca n’t try your product through BP alone, so operational data becomes the most intuitive experience beyond the product.

3. Operational data, properly listed, it is recommended to display the magnitude and data milestones

For example: the APP has been online for three months, the user has reached the order of one million, the daily life is in the order of one hundred thousand, and so on.

8. How to write a good product introduction

Keywords: pain points, solutions, target population, concentration

A good plan should be integrated into sales psychology and should be written from the investor's psychological perspective.

1. What are you doing?

Summarize what you have to do in one sentence, and solve the pain points.

For example, "an app for booking sports venues", "one-click connection between sports enthusiasts and sports venues", etc. It is a test for people to refine what they want to do in such a sentence. The process of positioning and thinking about product direction is directly reflected on the homepage.

2. How did you do it?

Found the needs and pain points, what solutions did you come up with, what services did you provide?

What is the difference from competitors? What are the advantages of your plan?

As long as the product logic is clear, the pain point can be described clearly in a few sentences. Investors are well versed in the industry rules, just need to point out where the innovation is.

3. What effect has been achieved?

Have results and data? Be sure to take it out and shine; operation data (number of users, conversion rate, revenue, etc.); product introduction, the following points should be noted:

1. Don't be too demanding on details

Product interaction diagrams, flowcharts, specific functions, and operations are not required. If the user experience or visual design is an important selling point, it can be shown separately. But investors want to know more about how products solve user needs.

2. Don't just talk about ideas and ideas

Investors don't want ideas. When an idea comes to mind, there are many other people who think about it. What matters is how to do it.

3. Don't brag or exaggerate

Do n’t say "what do we want to be the biggest in China ..." and do n’t say we are "the best and the best ..."

4. Don't pursue big and comprehensive

The core here is to highlight the focus, indicating that you want to do one thing, and you want to solve a key problem in this matter.

About users

What user base will your product face? There must be a division of user groups. User acquisition, how do you get the first users of your project? What is the approximate number?

About pain points

What is it? Why is it now? How to deal with it?

According to Maslow ’s hierarchy of needs theory, see if your project targets real needs. Projects that have the potential to grow into large companies must try to meet people's more basic and essential needs, and projects that look good in reality but really niche often focus attention on the spire of demand.