Young consumers are becoming the main force in the consumer market, especially in the first-tier market, the importance of young consumers is more prominent. Wooden door companies naturally have to do everything possible to attract the attention of young consumers, so how can wooden door companies win the attention of young consumers?
"Fashion" into the pursuit of young consumers
Although customized wooden doors have developed very maturely in the market, the styles and functions of the existing wooden doors are not enough to meet the needs of young consumers. Homogeneity, this old-fashioned topic is still prevalent in the current wooden door industry market, even though differentiation has begun, but similar wooden door products still flood the entire market. Therefore, even if the wooden door companies use customization as a way to attract consumers, it may not be very attractive to young consumers who seek to show their individuality.
Wooden door enterprises want to win young consumers, and the traditional development model is not feasible. They must innovate products and enrich the types and functions of products, so that the customization of wooden doors will move from "traditional" to "fashionable".
Customized wooden doors need to take a multi-functional route
Custom wooden doors mainly include the customization of the appearance, function and material of the wooden amount, so what kind of appearance, function and material can attract young consumers? Young consumers can not only pursue the "green" of the wooden door, environmental protection for young For a generation of consumers, it is just the basic standard of wooden doors. Above the basic standards, wooden door products should also have a beautiful appearance and diverse functions.
Internationally, the design of the wooden door is called "dressing the girl", and the exterior design of the wooden door is no less than the fashion design. As mentioned earlier, the international wooden door design form is because young consumers are now greatly affected by foreign home concepts. The appearance requirements for wooden doors will naturally be closer to international standards. Therefore, wooden door companies are designing wooden doors for young consumers. , You can refer to international fashion trends, but copying blindly will not work, it is tantamount to starting a brand for imported wooden doors.
The current wooden door products have a single function. Although integration has become the mainstream of the wooden door industry, its practical functions remain in place. In fact, there is a lot of room for improvement in the function of wooden doors, such as earthquake resistance, fire protection and electricity.
In summary, wooden door companies should also know what kind of wooden door can attract young consumers. In short, wooden door companies must know how to "rejuvenate" if they want to enter the youth market.
Editor in charge: GO Jiaju
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