Lecong builds a regional integrity brand

The ten-kilometer-long furniture corridor records the whole process of the Lecong integrity brand building. A family of honesty shops are lined up in the Lecong section of the 325 National Road. Since August last year, Lecong took the lead in promoting the "collective integrity" brand building, a total of 604 companies Joined the advance payment commitment and raised advance payment funds up to RMB 2.82 million. The cultivation of a large number of honest enterprises has made the "China Business Capital" deserved.

Yesterday, Lecong awarded 160 newly-added companies that joined the integrity system and commended 12 integrity advanced groups and 43 integrity advanced individuals. "Integrity" has not only become a symbol of self-discipline in Lecong's business industry, it has also been popular among people as a folk symbol, and it has become a regional standard for self-discipline in various industries and fields in Lecong.

Take the lead in exploring collective integrity

In accordance with the principles of voluntariness, equality, fairness and integrity, Lecong has been the first to explore the construction of a collective integrity brand system since August last year. "The development of a place is good or bad. Integrity is a key factor affecting the business environment." Said Mai Liantong, Secretary of the Party Committee of Lecong Town, "This is especially true as a region dominated by business."

As China's largest trade and distribution center, since ancient times, Tongsuo no bullying and promises have become the inheritance of Lecong merchants. Now Lecong has more than 1,200 steel and iron and steel industrial enterprises, three major markets that have influence in the country and even the world. There are more than 3,600 furniture exhibitors, more than 500 plastics firms, and Lecong with a resident population of only 98,000. There are more than 17,000 registered merchants in industry and commerce, and sales in the three major markets are 54.9 billion yuan. Such impressive achievements must not neglect the foundation laid by "integrity".

"Lecong relies on entrepreneurs' spirit of unity, hard work, and pioneering spirit, and more importantly, entrepreneurs uphold the business philosophy of civilization and integrity." Lecong Mayor Cen Shude said.

However, the well-developed Lecong business will inevitably have some troubles, and there will be problems in market trading, contracts, transportation and after-sales service. How to give consumers greater confidence? Lecong Party Committee and Government are thinking.

Fresh words such as advanced compensation fund, "integrity store" certification, corporate laws and regulations night school and Lecong integrity logistics alliance appeared in the "dictionary" of government departments, and Lecong divided "four steps" to create the collective integrity brand of Lecong , Gradually establish a multi-funded credit brand building mechanism guided by the government, led by industry and commerce, industry self-discipline, and enterprise participation.

Pay first, from heteronomy to self-discipline

Based on the promise of advanced compensation, Lecong "integrity shop", "integrity unit", "integrity logistics alliance" and "food safety commitment unit" have landed one after another. Since August last year, a total of 167 enterprises have been identified as integrity stores, 55 have been identified as integrity units, 4 have been identified as integrity logistics alliances, and 94 have been identified as food safety commitment units. Yesterday, 160 newly added companies participated in the award ceremony.

The key to building a collective brand of integrity is not just certification. An important part of Lecong ’s collective integrity brand building is the innovative establishment of a “first-in-place compensation” fund and mechanism, which standardizes “self-discipline” and tightens the “other discipline”.

"Because of the establishment of a special fund, it has ensured the effectiveness and longevity of the advanced compensation mechanism, and it is a mechanism full of vitality." Said Zhang Songlin, director of the Shunde District Administration for Industry and Commerce Lecong Branch. According to statistics, a total of 604 companies have joined the advance payment commitments. Among them, 275 have actively applied to join the advance payment store, raising a guarantee amount of 2.82 million yuan. The pre-supervision approach has fundamentally solved the brand supervision without follow-up power.

Since the establishment of the "advanced compensation" mechanism, Lecong's consumer complaints have dropped by 30%, and furniture complaints have also dropped by 50%. Joining the "integrity shop" unit has achieved "zero complaints" and "zero compensation", promoting the promotion of enterprises and industrial and commercial households from heteronomy to self-discipline.

Standing with integrity and building a regional brand

Integrity is a face that describes the character and conduct of the company. Since the first batch to join the construction of collective integrity brand, Oppo Steel Logistics Trading Center has tasted the sweetness of integrity trading.

As an e-commerce and modern logistics system, the daily volume of steel traded in the Oppo Steel Logistics Trading Center is around hundreds of thousands of tons. "If there is no integrity, how can customers in other provinces and foreign countries be willing to put the payment into our account? Huang Ruizhuo, deputy general manager of Oppo Steel Network, said that sincerity is the foundation of an enterprise, the government has invested resources to create an honest business environment, which in fact injects valuable vitality and power into the trading industry.

Lecong ’s party committee and government clarified the idea: Any resource can be introduced, but integrity cannot be introduced. Taking integrity as a long-term strategic resource to support the sustainable development of local economies and societies, Lecong continues to promote the construction of civilization and integrity, and further highlights the strength of the three major professional markets. In addition, it will continue to cultivate honesty brands in other fields of other industries, promote honesty in the market without bullying, and sincerity in the whole society, making honesty an intangible resource for the furniture industry and even Lecong.

Field Fence

Hebei Xinteli Co., Ltd. , https://www.sinohardwares.com

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