In the traditional security market structure, less than 20% of government and industry customers account for more than 80% of the total market size, while more than 80% of SMEs and household customers only account for 20% of the total market size. Therefore, the vast majority of security vendors proceed from the 28th rule and are always looking at the needs of the government and industry customers to develop products. They are pursuing high-definition and intelligent products, while ignoring the characteristics of security systems for many SMEs and families.
According to relevant agencies, if the calculation is based on China’s existing 100 million urban households, combined with the GDP growth rate of the national economy and the speed of urbanization, the expected total purchases of security product systems by urban households in China in the next five years will reach 50 million units, according to 1,000 yuan per set, the market size will reach 50 billion yuan, an average of 10 billion yuan in market demand each year, it needs to be pointed out that these data have not yet included the coastal economically developed rural areas into the statistical scope.
Many SMEs and families are not without security needs, but existing security products and solutions do not meet the needs of these customers well. Therefore, the market scale has not yet formed. This market is like a huge iceberg. The huge mountain is still hidden under water. Only one corner is exposed. To detonate this huge iceberg, it is necessary to have a deep understanding of the needs of many small and medium-sized customers.
According to reports, the main application areas of China’s civil and commercial markets include home network video surveillance, small chain stores (supermarkets, clothing stores, cake shops, optical shops, bridal shops, accommodation and catering, etc.), online monitoring, small and medium sized shops (wholesale, retail, Convenience store, etc.) Network monitoring, networking monitoring of entertainment venues (Internet cafes, KTV, etc.), online video broadcast services (online tourism, online interactive video sites, corporate image display, online exhibitions, online product display, online viewing, online kindergarten) Wait.
Among them, the vigorous development of China's real estate industry has promoted the application of security products in it. Most of the newly built communities are equipped with monitoring and alarm devices. Some homes have installed images and alarm signals that can be uploaded to mobile phones or computer devices at the same time. Districts basically have the need to install these devices, and each owner wants better safety measures to protect their safety. There are also some SMEs in the security needs of the rapid increase in security products more requirements, such as a business owner to install monitoring, the first thing to ask is whether he can see the company's production in the field, inventory status, there are There are no safety hazards, but also the need for intercom and other functions in order to respond in a timely manner and properly handle related issues.
Although compared with the steady growth of professional security markets such as safe cities, banks, transportation, and real estate, the output value of individual households, communities, primary and secondary schools, and civilian security markets is still relatively small. However, as the civilian security market of small and medium-sized shops and factories has gradually formed in the past few years and has achieved rapid development, China Telecom and China Netcom have launched online video surveillance services for small and medium-sized users. For the “global eye†and “wide-viewâ€, video surveillance companies such as Hikvision, Zhejiang Dahua, and Shenzhen Huanghe Digital have launched network cameras and related products for the mass market, together with in-depth media coverage. It is believed that the civil security market will become a hot spot for the industry and its business opportunities are naturally limitless.
According to relevant agencies, if the calculation is based on China’s existing 100 million urban households, combined with the GDP growth rate of the national economy and the speed of urbanization, the expected total purchases of security product systems by urban households in China in the next five years will reach 50 million units, according to 1,000 yuan per set, the market size will reach 50 billion yuan, an average of 10 billion yuan in market demand each year, it needs to be pointed out that these data have not yet included the coastal economically developed rural areas into the statistical scope.
Many SMEs and families are not without security needs, but existing security products and solutions do not meet the needs of these customers well. Therefore, the market scale has not yet formed. This market is like a huge iceberg. The huge mountain is still hidden under water. Only one corner is exposed. To detonate this huge iceberg, it is necessary to have a deep understanding of the needs of many small and medium-sized customers.
According to reports, the main application areas of China’s civil and commercial markets include home network video surveillance, small chain stores (supermarkets, clothing stores, cake shops, optical shops, bridal shops, accommodation and catering, etc.), online monitoring, small and medium sized shops (wholesale, retail, Convenience store, etc.) Network monitoring, networking monitoring of entertainment venues (Internet cafes, KTV, etc.), online video broadcast services (online tourism, online interactive video sites, corporate image display, online exhibitions, online product display, online viewing, online kindergarten) Wait.
Among them, the vigorous development of China's real estate industry has promoted the application of security products in it. Most of the newly built communities are equipped with monitoring and alarm devices. Some homes have installed images and alarm signals that can be uploaded to mobile phones or computer devices at the same time. Districts basically have the need to install these devices, and each owner wants better safety measures to protect their safety. There are also some SMEs in the security needs of the rapid increase in security products more requirements, such as a business owner to install monitoring, the first thing to ask is whether he can see the company's production in the field, inventory status, there are There are no safety hazards, but also the need for intercom and other functions in order to respond in a timely manner and properly handle related issues.
Although compared with the steady growth of professional security markets such as safe cities, banks, transportation, and real estate, the output value of individual households, communities, primary and secondary schools, and civilian security markets is still relatively small. However, as the civilian security market of small and medium-sized shops and factories has gradually formed in the past few years and has achieved rapid development, China Telecom and China Netcom have launched online video surveillance services for small and medium-sized users. For the “global eye†and “wide-viewâ€, video surveillance companies such as Hikvision, Zhejiang Dahua, and Shenzhen Huanghe Digital have launched network cameras and related products for the mass market, together with in-depth media coverage. It is believed that the civil security market will become a hot spot for the industry and its business opportunities are naturally limitless.
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