Safeguarding Housing Policy Facilitates Building Intercom Market

Minister of Housing and Construction Jiang Weixin said at the fourth press conference held at the 18th National Press Center on November 12, 2012 that 36 million sets of affordable housing to be built in the 12th Five-Year Plan had 10 million already started in 2011. This year, more than 700 million units will be started, and next year's plan should not be less than 5 million units, and it may be around 6 million units. The building visual intercom system has achieved rapid development in recent years. The development of real estate has a significant impact on the development of building intercom.

6 million sets of affordable housing construction, building intercom opportunities

Due to the special connection between building intercom and real estate, the state's control policies on real estate, and even the subtle small fluctuations in the property market, are always affecting the hearts of building intercom manufacturers. This being the case, the decision on the issue of affordable housing at the 18th Congress was even more concerned by the building intercom manufacturers.

Since the just launched, the affordable housing project has caused a lot of talk in the industry, and people in the industry believe that this will be a huge opportunity for building intercom manufacturers. Well, the more than 1,000 sets of affordable housing projects that have been started so far, together with the 6 million units planned for next year, will have a certain impact on the intercom market? Can building intercom companies succeed in such a large-scale market investment?

With regard to the use of intercom systems in affordable housing, according to real estate developers, some of the housing projects use intelligent design to install security systems for the community, such as electronic fences, surveillance, access control and anti-theft systems, and Building intercom system. In addition, the single-card, smart parking system is also applied to projects that allow individual conditions to truly realize intelligent management.

Of course, the 36 million affordable housing is still more difficult to solve the problem of residential housing, improve the living conditions of low-income residents. Therefore, the introduction of high-end facilities will be relatively small, and even if there is, it will not be possible to appear on a large scale. However, as a whole, the protection of housing projects has a relatively large impact on the building intercom industry. The state's control over the property market has, to some extent, reduced the profits of developers. On the premise that the overall income is reduced, developers will be more inclined to choose more economical products and solutions. The protection of the housing in the requirements of the building intercom products is also based on the cost of relatively affordable, functionally simple and practical, while the system must also be reliable and stable. In this way, the choice of affordable housing for building intercom products focuses on the mid-to-low-end products, which has led to the development of building intercom manufacturers focusing on low-end products.

Safeguarded housing is an important project that concerns the people's livelihood and is deeply concerned and focused by the state leaders. At the same time, affordable housing is still a market with huge potential and is a large market for low-end and intercom products. . Building intercom manufacturers should make timely adjustments to their market strategies in accordance with the latest policies and plans of the 18th Party Congress in order to seek broader development opportunities and opportunities.

Real estate push can not be ignored

The building video intercom system has developed rapidly in recent years. We know that the building intercom system largely relies on the real estate industry to survive. Therefore, the development status of the real estate industry affects the building right at all times. Talk about the market situation of the system. Analyzing the market data of the real estate industry in the past three years is of great significance to the comprehensive analysis of the market situation of building intercoms.

Year 2009

The sales area of ​​commercial housing in the country was 937.13 million square meters, an increase of 42.1% over 2008. The sales of commercial housing were 4,399.5 billion yuan, an increase of 75.5% over 2008. In 2009, the average transaction price of commercial housing in the country was about 4,695 yuan/m2, and house prices rose by 24% compared with 2008, and the average price rose by 813 yuan per square meter.

year 2010

The number of newly-built commercial housing projects in the country has reached nearly 1.3 billion square meters. Currently, commodity housing under construction in the country includes commodity housing that was built some time ago or even earlier. In 2010, the construction area of ​​commodity housing in China exceeded 3 billion square meters. In 2010, real estate companies considered that the real estate market was very hot and the country sold more than 900 million square meters of commercial housing.

year 2011

According to the report of the National Bureau of Statistics of the People's Republic of China on December 12.9, from January to November, the country’s commercial housing sales area was 895.94 million square meters, an increase of 8.5% year-on-year; the sales of commercial housing were 4.9047 trillion yuan, an increase of 16.0%, but in the second half, especially In the fourth quarter, the volume of transactions across the country decreased significantly from the previous year.

In the first half of this year, the average premium rate of land acquisitions in 35 large and medium-sized cities dropped to 12.7%, and the outflow rate rose to 28.9%, which is approaching the level in 2008. As the government's residential control policies further suppress investment and even demand for self-occupation, the market has a strong wait-and-see attitude. The declining trading volume and tight monetary policy have further tightened the capital chain of developers. Many developers began to cut prices, take caution, and slow down their expansion, which may affect the market supply two to three years later.

2012

Despite the slow recovery of developed markets, China’s economy continued to grow in 2011, but the speed has slowed. Tight monetary policy, exports that are dragged down by the appreciation of the renminbi, and the debt crisis in the euro area will all exert downward pressure on the Chinese economy, the world’s second-largest economy, in 2012.

Affected by the potential weakness in the international and domestic economy, the central government’s monetary policy may be relaxed in 2012. In addition to projects that have been started in 10 years and 11 years, although the housing sales situation is not optimistic, the supporting situation should not have a greater impact.

Building intercom market is highly competitive

As many new manufacturers continue to flood the building intercom market, the competition is becoming increasingly fierce. However, the use rate of visual intercom products in households in commercial housing proves that this is another broad market with annual sales of 10 million units behind the white goods market. Several domestic white-living manufacturers have also begun to join. Digital intercom market competition, such as Haier, TCL, Changhong, and even the United States and Gree are also actively entering.

Regardless of the policy, the Chinese housing market will continue to develop. According to the relevant development strategy of the State Council, by 2020, China will also build 10 billion square meters of housing. The competition among new projects will become more intense, and the overall quality of the properties and supporting facilities will only increase. The better, with the price down, digital video intercom development prospects will be increasingly broad.

From January to November of this year, the total investment in real estate development in the country was 3.9857 trillion yuan, an increase of 32.8% year-on-year. The area of ​​residential sales was 79.39 million square meters, an increase of 7.5%. The average price of commercial housing in 2010 was 5,034 yuan per square meter. In the first half of 2011, the average transaction price of commercial housing in the country rose by 9.9% year-on-year, but it declined slightly in the second half of the year.

Taking the average residential sales area to calculate the total sales of the residential market in 2011, and the 2011 residential sales of approximately 860 million square meters. According to the average calculation of 100 units per household, the number of new residential sales that can be calculated in the country in 11 years will reach nearly 9 million units. .

Based on the total national market of 6.86 billion intercoms, although the volume of transactions in 70 large and medium-sized cities across the country accounted for a relatively large amount, the average transaction price of commercial housing in the country should exceed 5,500 yuan in 2011, so analog intercom and semi-digital intercom will still be It is an absolute mainstream, and the digital intercom ratio should not exceed 7%. Several companies with over 100 million sales also rely on analog and semi-digital products, supplemented by figures.

In recent years, many manufacturers have focused on digital products. With the increase in the application of embedded DSP technology in mobile phones, MP4s, and tablet computers and the increase in output, the cost of embedded product solutions will surely be reduced and the price of analog products will be reduced. Gap, MP4 and tablet PCs may even become a turning point in video intercom in the near future. Coupled with the increasing demand for quality of life, technological content and diversity, people will also promote the development of digital intercom systems.