Paint industry development or decline

In the new century, the development of China's paint industry has ushered in a golden decade, and its output has increased by nearly 7 times. However, in the past two years, the development of the industry has obviously been “stall”, the slowdown in the growth of major economic indicators, the poor production and sales in the downstream, the rising labor costs of raw materials, and the pressure of structural adjustment.

Aside from the fact that the growth rate has been significantly reduced, we must face the fact that the Chinese paint industry is still an industry with low added value and has been stuck at a low profit margin of 5% to 10%. The ratio of products with high technology and high added value has remained high. Not high; the company's investment in innovation and lack of innovation power, the product at the low end, the industry concentration is not high, the homogenization of the competition has not been fundamentally resolved. Industry insiders judged that, at present, industrial structure adjustment, product upgrading, and innovation-driven development are the major contradictions and main directions of the paint industry.

Through the baptism of the international financial crisis and the European debt crisis, the growth of China's paint industry achieved a “soft landing” in 2012, and it was even more commendable to take a solid step in transformation and upgrading. In 2013, the development of China's paint industry was still in an important strategic opportunity period. The clients in the paint industry all showed a good trend. The industrialization, urbanization, informatization, and agricultural modernization accelerated, and the emerging industries quickly emerged. It was the coating industry economy. Growth provides a broad stage.

These favorable factors provide a rare opportunity for the paint industry to emerge from its predicament and become bigger and stronger. The paint industry should fundamentally change the concept of production, marketing, use, and consumption, adopt a new path of differentiation, paint coating integration, and subdivision specialization, and accelerate the transition to green development so as to realize the dream of building a strong country in the Chinese paint industry.