Analysis on the development trend of China's steel industry in the second half

Halfway through 2013, the current days are still not good for the entire steel industry. How to understand the current development trend of the industry How to achieve transformation and upgrading On the eve of the expansion meeting of the Sixth Executive Director of the Fourth Session of the China Iron and Steel Industry Association, the reporter conducted some questions on the development of the steel industry and enterprises on Wang Qinghai, the party secretary and chairman of Shougang Corporation. Interview.

Talking about the current situation in the steel industry, Wang Qinghai said that the current "severe winter" of the steel industry is still continuing. According to the data from January to May of the Steel Association, the domestic crude steel production capacity increased and the output increased sharply. Although the steel export increased, the downstream industry demand growth was weak, and the steel market oversupply did not change; the steel price The decline is greater than the decline in raw fuel prices, steel production costs are still at a high level, corporate profits are small, and losses are expanding. The production and operation situation facing the steel industry is still grim.

Wang Qinghai believes that there is an abnormal phenomenon at present, that is, the high inventory of finished products of enterprises, which further aggravates the contradiction of oversupply in the steel market, suppresses the price of steel, and at the same time causes the illusion of strong demand in the raw materials market, thus raising the height. Mine price. Therefore, the low-inventory production of iron and steel enterprises should not only reduce the stock of raw materials, but more importantly, reduce the output of steel products, reduce the inventory of steel products, reduce the pressure of oversupply in the market, and bring steel prices back to normal track.

For the development trend of the industry in the second half of the year, Wang Qinghai believes that the adjustment of the steel industry will continue. First, the problem of overcapacity is difficult to be fundamentally solved, and the disorderly competition in the market is also difficult to solve. Second, the external environment in which the entire industry is located is not optimistic, including domestic and international economic growth rates are at a low level. International and domestic demand for steel will not increase significantly or even decrease.

"However, in the face of the current situation, Shougang has shown a strong sense of responsibility, urgency and sense of crisis, adding to the momentum of reform and development." Wang Qinghai said. He pointed out that Shougang should firmly grasp this critical period of transformation and development and create a new situation in Shougang's scientific development.

He believes that enterprises should grasp the following aspects: First, they must pay more attention to economic minds and market awareness. The second is to know ourselves and know each other. It is necessary to have a clear understanding of the advanced nature of advanced enterprises, as well as a correct understanding of their own shortcomings and gaps. The third is to make a big effort to solve the influencing factors and problems of the company's development goals.

When talking about Shougang's current development ideas, Wang Qinghai believes that if enterprises want to develop, they must do the following:

The first is to revitalize the existing stock of resources. We must use our brains to innovate, break the inherent model of the past, and wait for it to make good use of existing resources and use existing resources as a means of financing to solve the current difficulties.

The second is to promote transformation and development and create diversified industrial chain operations. During the "Twelfth Five-Year Plan" period, Shougang implemented the development strategy of "Strengthening the main business, multi-industry synergy, and building an integrated service provider" to make the steel industry competitive and develop the mineral resources industry, equipment and auto parts manufacturing, and production. Service industry, real estate and construction industry, overseas industry, cultural and creative industries, and realize the industrial transformation of Shougang's Beijing area. Under the circumstance of economic downward pressure and industrial structure contradictions, in the face of challenges, the Shougang Headquarters Party Committee comprehensively analyzed the new situation and new tasks faced by Shougang after the completion of the relocation, and implemented the new requirements of the Central and Beijing Municipality for the transformation and development of Shougang. Seize the development opportunities of Beijing to build a world city, high starting point positioning, high standard planning, and further clarify the industrial positioning and development model of the new Shougang high-end industrial comprehensive service area.

The third is to seize the cost reduction center and coordinate with each other. Focusing on cost reduction, strengthening information communication, strengthening coordination, continuously optimizing product structure, production line structure and material consumption structure, actively transforming production organization methods, accelerating product structure adjustment, and creating favorable conditions for actively expanding the market and improving efficiency and efficiency.

Fourth, we will work hard to promote product structure adjustment, further increase the proportion of high-end leading products, and enhance product competitiveness. Applying limited funds to places that enhance the competitiveness of products requires “quality” rather than “quantity”. We will build a comprehensive competitiveness of "Shougang Service, Shougang Brand, Shougang Creation" and build a comprehensive large-scale enterprise group with world influence.