The home furnishing industry has a huge market space, but has been following a very backward sales model. If you can follow the Gome sales system, IKEA sales model, strengthen ERP system, increase design participation, cross-border capital enters the home industry, the possibility of success Very high. Recently, the first chain store of “Famous Nestâ€, which Chen Xiao participated in the investment, officially opened in Shanghai. Chen Xiao said at the opening ceremony that “Famous Nest Family†plans to open 500 chain stores in the next five years, including 100 self-operated home stores and 400 franchise stores, striving to become the most widely covered and covered population in China. At the same time, many unrelated companies such as Eslite, Midea and Haier have expressed their willingness to fully enter the home furnishing industry. The “cross-border wind†of the furniture industry is getting stronger and stronger. In the pan-home era, for the furniture industry in the past two years, "cross-border" is not a strange word. In 2010, Mousse Bedding cooperated with the world's top car brand Lamborghini, and opened the first Lamborghini bedding store in Shenzhen this year. Boloni, which originally started with the design of cabinet products, has now realized the overall home design, including basic construction, overall kitchen system, integrated bathroom system, and overall woodwork system, which has realized a diversified business model in the field of home furnishings. This year, Midea will also work on the overall cabinet and kitchen matching market. In 2012, it will enter the whole bathroom and wardrobe, bookcase, shoe cabinet and other interior products. Midea is expected to reach 1.8 billion to 2 billion yuan in sales of household products by 2015, with the goal of entering the top three in the overall home furnishing industry. In addition to traditional home appliance companies, kitchen appliance companies are not to be outdone. In March of this year, the whole kitchen cabinet launched by the old kitchen brand Shuaikang has already started to be listed, and Siemens also showed optimism about the home industry. Before that, it cooperated with the Danish Weifa Group to launch the whole kitchen experience hall in Chongqing. In the furniture market, there has also been a pan-homeization, which is to upgrade the original store. In addition to the furniture, building materials and accessories, it also introduces various other leisure and entertainment projects, making the non-home business reach more than 40%. The home-themed shopping center is driven by leisure and entertainment projects to drive the consumption of the entire store. This is the THEMALL mode that is well known in the industry. After more than 30 years of development, the furniture industry has now reached a bottleneck. The third-rate brand sells products, the second-rate brand sells products + services, and the first-class brands sell life attitudes. At present, most of the domestic furniture enterprises are still in the stage of selling products. A few brands have relatively more emphasis on service, while companies that sell life attitudes are few in the furniture industry. The cross-border operation of furniture enterprises, especially in combination with the already mature home appliances and automobile industries, can effectively enhance the competitiveness of the brand. Changing the threshold of the embarrassing pan-home era, from the furniture manufacturing industry as a whole, the future prospects are beautiful, but the competition is also extremely intense. Strong foreign companies will have a big impact on the original furniture manufacturing enterprises. Whether it is facing the "invaders" who are stationed in a strong position or the "outsiders" who play the ticket, what is the core competitiveness of the original furniture manufacturing enterprises? How to hold one's place in such a situation? The current situation is that it is not enough to just hold on. One of the reasons why laymen “cross-border†entered the field of furniture manufacturing is that the furniture industry has a low threshold. This is an industry consensus. First of all, the cost is low, and it is enough to invest 20-30 million. As for the investment, it depends on the strength of each enterprise and the importance attached to the furniture. This also causes the current furniture industry to be mixed and mixed. Secondly, the technical requirements are low. In the furniture manufacturing industry, it is often found that a manufacturer will make a soft bed and a sofa, and a leather sofa will make a sofa. The board furniture will be solid wood furniture, and the adult furniture will be a children's furniture. With only a small amount of furniture manufacturing technology, it can be diversified into a full set of furniture manufacturing. However, this has also caused many manufacturers to have no core products, no core business, no core profits, no core brands, and the product line is getting longer and longer, but the market competitiveness may not be enhanced. Design again "don't bother". In the eyes of many furniture companies, instead of hiring designers to design products with high salaries, it is better to take the furniture drawings in the furniture store back to the factory for copy production, which can also reduce costs. The resulting homogenization of products is a serious problem, which is a common problem in the furniture industry. Recently, the giants in various industries, such as Haier, Midea, and Vanke, have entered the home industry, which will change the dilemma of the furniture industry to some extent. The management thoughts of large enterprises will inevitably help them to better shape their own home furnishing industry. At present, many furniture companies lack forward-looking, no big enterprise planning, some just honestly do their own furniture or household products, lack brand awareness and marketing. Strategy. On the other hand, it will lead to a more standardized enterprise that is doing home, and can learn a lot of management and planning, and there is competition to have motivation. For the extension of this business, the relevant person in charge of the Nippon Electric Group told reporters that the overall home industry started late, the concentration is low, the brand is scattered, and there is no strong leading brand, and the US hopes to use the existing brand pull power here. Field expansion. “It should be a good start. The home furnishing industry has a huge market space, but it has been following a very backward sales model. If it can be based on Gome’s sales system, IKEA’s sales model, enhanced ERP system, and processing kingdom in China, To increase the participation of the design, the possibility of success is very high, but it requires the high-quality integration of the industry and the store to be successful!" An industry insider sees the "cross-border" move. Cross-border needs to be cautious in all aspects of data, in the long run, the future of the home furnishing industry, including furniture manufacturing, has a very broad space for development, which is a positive for the original furniture manufacturing enterprises, and for the desire to enter the furniture manufacturing industry. The outsiders are also a big attraction. Chen Baoguang, deputy director of the Beijing Furniture Association, said that the development of the furniture industry has been very good. In the past 30 years of reform and opening up, the GDP has increased by about 8%, while the furniture industry has always been 20%-30%. The speed is increasing. The urbanization process has also brought great business opportunities to the furniture industry. The urbanization rate in 2009 was 45%, while in developed countries it was at least 70%. If it is 1.5 percentage points per year, the next 20 years will be a big stage of development. Cai Ming, chairman of Cobo Boloni, calculated this account: the replacement of furniture is 10 to 15 years, and the real estate in China started in 1998, so the home industry has just entered a period of stable development. Corresponding to cross-border, another group of furniture companies choose to focus on a certain market segment, such as focusing on sofas, mattresses, wardrobes, children's furniture, etc. Cross-border and focused segmentation are two of the more obvious in the furniture industry. Presence mode. Wang Yukai, a professional manager of the furniture industry, expressed his views on the current two trends in the furniture industry. He believes that the product span of many companies in the furniture industry is not directly proportional to brand awareness, and the output value is not necessarily stronger than other brands. At present, the furniture industry is still a consumer's brand attention and low recognition status, so it is easier to win the popularity with the subdivided products, but it is more difficult to change from fuzzy multi-brand to focus! Xin Fumin, general manager of Siniman's overall wardrobe, believes that for new-born companies, it is easier to focus on market segmentation. "Which one is more suitable for the long-term development of the enterprise?" This question is a matter of opinion. How to choose a company is related to the positioning of the enterprise, but it must consider the strength of the enterprise and strengthen its position. The "fuzzy positioning" will hinder the development of the enterprise. Diversified cross-border management is a review of the comprehensive strength of a company. Only when a company is based on a strong and strong industry, can it have strong competitiveness and ability to resist risks, and then have the ability and capital to enter a broader new field. Therefore, enterprises must be cautious when taking the "cross-border" pace, and beware of the embarrassing situation of "1+1<2".
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Stainless steel plate surface smooth, high plasticity, toughness and mechanical strength, acid, alkaline gas, solution and other media corrosion resistance. It is an alloy steel that does not rust easily, but not absolutely. Stainless steel plate refers to the corrosion resistance of weak medium such as atmosphere, steam and water steel plate, and acid resistant steel plate refers to the corrosion resistance of chemical etched medium such as acid, alkali, salt steel plate.
According to the structure is divided into austenitic stainless steel plate, martensitic stainless steel plate (including precipitation hardening stainless steel plate), ferritic stainless steel plate, and austenitic ferritic biphase stainless steel plate and so on four categories? According to the main chemical composition of the steel plate or some characteristic elements in the steel plate to be classified into chromium stainless steel plate, chromium nickel stainless steel plate, chromium nickel molybdenum stainless steel plate and low carbon stainless steel plate, high molybdenum stainless steel plate, high purity stainless steel plate. According to the performance characteristics and use of steel plate classification, is divided into nitric acid resistant stainless steel plate, sulfuric acid resistant stainless steel plate, pitting stainless steel plate, stress corrosion resistant stainless steel plate, high strength stainless steel plate. According to the functional characteristics of the steel plate, it is divided into low temperature stainless steel plate, no magnetic stainless steel plate, easy cutting stainless steel plate, super plastic stainless steel plate. Currently, the commonly used classification method is according to the structural characteristics of steel plate and steel plate chemical composition characteristics and the combination of the two methods. Generally divided into martensitic stainless steel plate, ferritic stainless steel plate, austenitic stainless steel plate, duplex stainless steel plate and precipitation hardening type stainless steel plate or divided into chromium stainless steel plate and nickel stainless steel plate two categories.
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