International hardware market continues to open

Thanks to the rapid development of the domestic economy and hardware industry, China's hardware market has developed rapidly. It is important for any industry to consider the possibility of external demand. Export is a great affirmation of an industry. China's hardware manufacturing industry is in a stage of rapid expansion. The opening of foreign markets has further promoted its development. Of course, opportunities also mean competition.

After more than 30 years of hard work, China's hardware industry has become a veritable hardware country. After joining the WTO, with the reduction of import tariffs, foreign high-quality hardware products will be driven straight into China’s hardware companies are facing a transition from a big hardware country to a hardware powerhouse. Brand and industry regionalization wings. Luo Baihui, head of the International Die and Plastic Hardware Industry Suppliers Association pointed out that China's hardware products exports only earn 3% of total exports, not only the issue of technological content, but more importantly brand issues. The brand includes a lot of content, including services, reputation and so on. Reputation is golden, and honest business is fundamental. If we produce hardware products that don't carry people's brands, but sell them under their own brands, and they can sell at the same price as OEM, then our GDP will double. At the same time, to enlarge and strengthen China's hardware industry, the involvement of large consortia is a key factor. Japan’s Panasonic and Sony did not originally engage in electrical appliances, but they were a large consortium. After seeing the prospects for the development of household appliances, they all stepped in, and now they dominate the world.

With the continuous opening of the hardware market, business warfare has intensified and a large number of foreign hardware companies have entered the Chinese market to open up new fields. Faced with market competition that competes with each other, how to be invincible in such fierce competition has become a problem that all high-level decision makers in hardware companies have to consider. Creating China's own brands that are commensurate with the market is an issue that we urgently need to address. With the entry of the WTO, a large number of well-known international brands will also be flooded into China. This is what we often call wolf. The wolf is not terrible. The key is that we must have a good ** to block it. The development of the production and marketing of China's hardware industry must conform to the trend of domestic and international to internationalization, and use new marketing to drive the development of the enterprise and create an international concept. At present, China's hardware products have hardly ever played an international brand. Like Zhejiang Yongkang, although it enjoys a good reputation at home, it is still Zhejiang Yongkang, not China's Yongkang, and has not yet gone abroad. It is believed that after a period of hard work, there will be more and more brands of Chinese hardware products in the international community.

Although China has become the manufacturing base of the world's hardware, the vast majority of our hardware products are still in unbranded or brand-name products. Compared with the hardware products of developed countries such as Germany, South Korea and the United States, there is still a big gap between us. The competitive advantage in the market is to rely on low prices to win, and the added value is very low. This is similar to the development stage of the hardware industry in Japan and South Korea in the 60s and 70s. However, we cannot always rely on low prices or OEM processing. To upgrade the industry to meet the needs of the market, hardware products from many developed countries have been entrusted to us to process in recent years. This shows that China's hardware manufacturing industry is not low, and the key is our lack of brand awareness and lack of world-renowned brands. product. As the hardware market is a direct window for the development of the hardware industry, it plays a role in guiding industry trends. In this regard, we must also have an international perspective to develop the market and allow our products to participate in the international competition environment. In this regard, Yongkang China Hardware City is at the forefront. We also organized several companies to exhibit in Las Vegas in the United States in May this year to guide their products to enter the international market. The annual import and export volume of hardware industry in Tianjin reaches several. One billion US dollars, most of which have entered the countries and regions of Southeast Asia, Northeast Asia, the Middle East, and Africa, the North China Hardware City will make full use of the advantages of Tianjin's international ports to guide the development of the hardware industry to mid-to-high-end brands and form some national brands of hardware products. , making it a modern, professional, international hardware logistics headquarters base.