Micro Innovation, "Freshener" in the Flooring Industry

In recent years, the competition in the flooring industry has gradually escalated. With the gradual maturation of market competition, the flooring companies have also begun to undergo a greater degree of reform. The competition in the flooring market has gradually changed from the competition in the low-level market to brands, channels, and even The entire industry chain and capital level competition. However, for some floor companies, in the face of an increasingly fierce competitive environment, they may not have the strength to improve their competitiveness through a series of major initiatives like the big brands. What should these companies do?

In fact, the pattern of development in the flooring industry has always been clear division of labor. However, throughout the entire flooring industry, although the interaction between upstream and downstream continues, the cases that can actually integrate the resources of various links in the industry chain are rare compared to other industries. This is related to the fact that the development of the flooring industry is not mature and the frequency of win-win cooperation between various industrial chains is low.

"Micro-innovation", the "freshener" in the flooring industry!

However, in recent years, with the continuous deepening of the market economy, the integration trend of other industries has begun to gradually affect the flooring industry and promote the development of the flooring industry. In the flooring industry, some companies have also begun to "micro-innovate" existing resources, trying to integrate the resources of the relevant parts of the industry chain through different channels to achieve success.

The so-called "micro-innovation" actually refers to application innovation centered on each user. This innovation is greater than technological innovation, and there are few disruptive innovations. Instead, it is differently arranged and combined on the original basis, resulting in many different effect.

These floor companies can use this "micro-innovation" model to allow consumers to feel certain differences between the floor products. It may be a very small difference, but as long as the company can make consumers "see" is successful. In addition, micro-innovation has preserved the original development mode of the flooring industry to the greatest extent without being destroyed too much. On this basis, it can complete the gradual transformation of enterprises and promote the development of enterprises.

When you jump, you can't take ten steps; The “micro-innovation” of floor companies may not have a direct impact on the marketing of the company, but a series of “micro-actions” will have great long-term benefits for brand promotion and marketing as well as corporate transformation and upgrading.

"Micro-innovation" may not be a strong driving force for the development of enterprises, but it is a "freshener" that promotes the development of the industry. It cannot achieve the cleanliness of the entire environment, but it can bring us a fresh air!