Analysis of new trends in the ceramic tile industry, high-end brands will become mainstream

The popular colors of the tiles are like clothing. Each season has different new products, leading the latest trend in the tile market. What are the darlings of the market and the trend of hot selling in the dazzling array of new products? The diversified market demands make different companies present different brand ideas and product styles, and even some outdated and old-fashioned products also change their attractive charm under the finishing touch of the designer. However, looking at the R&D direction and new product characteristics of some mainstream companies for a period of time, the product characteristics of the tile market in 2012 have become increasingly evident. Diversification and diversification will become a major feature of the tile market.

Antique Tiles: New and constantly antique bricks are a class of products with a wide range of styles and genres. Then what kind of popular style will be created in the antique brick market in the second half of the year? There is no doubt that metal glazed sheepskin bricks will be a major highlight. Jin Yi Tao, following the stunning stone, has recently launched its 07 version of the main new metal sheepskin brick. This porcelain glazed tile, not only has a noble glory of metal glaze, but also has the soft and delicate sheepskin, although the main tone is dark, cold, but it is the darling of the designer's eyes. This metal sheepskin brick created by Jin Yi Tao is a masterpiece that combines many modern elements in the field of antique brick.

In addition, Datang is prosperous and holy. Versailles and many other antique brick manufacturers have launched their own metal glaze tiles. Another type of stylish, bright and simple porcelain glazed tile shows a different style from the metal glazed tiles, either natural or quaint, or rough, or elegant, or retro, different styles, genre Leading different product lines and popular styles.

The new trends in the ceramic tile industry will explore high-end brands that will become mainstream tiles: bright colors, strong contrasts, rich patterns, and even big red flower patches and vertical waistlines, have completely replaced the original horizontal resin waistline and single The flower film makes the tile market like a blossoming garden, showing different styles and personalities in terms of colors, patterns, and specifications.

In addition, the tile market, like the antique bricks, began to be subdivided. From the past, the kitchen and bathroom bricks were used to cut and refine the different walls of the kitchen, bathroom, and balcony. Concept bricks that are divided according to different use spaces begin to surface. The distinctive and unique style of the brand tiles introduces more popular fabric elements during the design process, making the tile market more and more varied. In addition, impervious tiles will continue to be a major selling point for manufacturers.

In addition, the specifications of tiles may break through like antique bricks, and there will be some alternative and unique specifications. The scope of use may also be further expanded. There is a big breakthrough in design and application.

Polished tiles: Tiles popular tiles are still high-end, mainstream products in the domestic tile market. Many tile companies still followed the fashion trend in the first half of 2007, and pursued high transparency in the research and development of polished tiles.

At present, the research and development direction of polished tiles are mostly concentrated in the field of polycrystalline fine powder, and the technology is continuously innovating. The pursuit of transparent jade and stone texture has become the focus of competition among various manufacturers, and it has also become the darling of the market. In addition, the ceramic tile finish, anti-fouling, anti-slip, wear resistance, water absorption and other quality indicators have also made new breakthroughs. In terms of hue, the light-colored series of white and beige is still a popular style.

Interestingly, although foreign small-size bricks dominate the mainstream market, the domestic market is still dominated by large-size (800 mm×800 mm).

The tile industry's main high-end brand warfare is coming in March and April every year, and the home decoration is in high season. In particular, the tile market is extremely hot. However, in the past, the price war was rare in 2012, and instead it was a high-end product-based brand battle. Champ Consulting consulted by the building materials industry pointed out that the national policy has been controlling the high energy-consuming ceramic enterprises. With the continuous rise in fuel prices and the relative scarcity of ceramic raw materials, the production costs of ceramic blocks have also been rising. Because of the continuous implementation of prices in previous years, there is almost no profit in most ceramic pots.

With rising costs, companies are faced with losing sales, creating brand new products that are difficult to develop, and aiming at high-end markets with higher profit margins become an inevitable choice for some companies. At present, many of the new products put on the market by many tile manufacturers are in the form of up-converting products that were previously produced. The direct result is that new products in the ceramic tile market are frequent and the surface is prosperous. However, in reality, I am afraid there will be some bubbles.

At present, the ceramic tile industry still faces blindly increasing production of enterprises, the emergence of new enterprises, production warfare and lack of innovation. Due to the fact that the ceramic industry is not yet mature and standardized, and the market demand is large, this provides ample space for many small businesses. However, the competition in the ceramics industry has become increasingly fierce, and raw material prices have remained high. This has also led some companies to use inferior raw materials, reduce their prices and quality, and their product quality is not guaranteed at all. Although the price war is not as intense as it used to be, it still exists. More companies use price strategies to squeeze the same market at home or abroad. They are undoubtedly thirsty, but in the end, they all lose.

How to maintain a healthy development of the tile industry must be controlled from the source of the ceramic market, aiming at the high-end market gradually become a corporate development strategy, strengthen the self-discipline of the production company's own behavior, strictly control the raw materials to the production process, and ensure the stability of product quality. At the same time, it depends on whether it is environmental protection. Through efforts to increase the technological content of products, we will increase independent innovation to achieve sustainable development.