The number of visitors is expected to reach new heights
Zhu Changling, chairman of the China Furniture Association, said that over the past 30 years of reform and opening up, the Chinese furniture industry has entered a stage of rapid development for nearly 20 years. The role of the Chinese furniture industry in China's economic structure is becoming more and more important, and furniture has become a high-value industry for domestic light industry systems. According to incomplete statistics, the annual industrial output value of the furniture industry in 1997 was about 70 billion yuan, and in 2013 it reached 1.5 billion yuan. The annual industrial output value of the furniture industry has occupied an important position in the domestic light industry system, followed by real estate, automobiles, clothing, and catering.
In Zhu Changling's view, from scratch, from small to large, in the past 20 years, the booming Chinese furniture industry has created the China International Furniture Fair in Shenzhen. Statistics show that the number of visitors to the last Shanghai International Furniture Fair reached a record high of 85,313, an increase of 18.5%. The number of visitors from overseas was 21,131, a year-on-year increase of 7.3%, from 144 countries and regions; there were nearly 3,000 exhibitors from 20 countries in Europe, America and Asia, including about 270 overseas brands.
According to Zhu Changling's recollection, the prototype of China International Furniture Fair is only a small professional exhibition of furniture in the exhibition. In the two years from 1993 to 1995, its exhibition area was only 3,000 square meters, and there were only dozens of exhibitors. However, the exhibition scale of the third exhibition held in 1997 reached a breakthrough of 30,000 square meters, and the quality of exhibitors has also been greatly improved. The overseas exhibitors reached 50%, which is an important turning point. "That is a 'watershed' of the Chinese furniture market 'going out, please come in', which has a milestone significance." Zhu Changling said.
Trade show is a boom in the industry
Trade shows are a barometer of the rise and fall of the industry. In 2000, the year before China joined the World Trade Organization, in line with the internationalization strategy of “going out†of Chinese enterprises, Shanghai Furniture Fair proposed the idea of ​​“export-orientedâ€. According to statistics, the number of overseas professional buyers who visited the exhibition reached 1,808, an increase of 25.8% over the previous year. In 2008, Shanghai International Furniture Fair began to implement the business philosophy of both domestic and foreign sales. This also reflects the impact of the financial crisis in Europe and the United States, coupled with the pressure of rising energy prices, it is difficult to maintain the stable development of enterprises simply by exporting. Therefore, domestic household enterprises have “transferred the bowâ€, from export to domestic demand, and actively explored the domestic market to promote the industry background of sales.
Chi Minhua, a veteran of the home industry, told reporters that in the case of the Shanghai International Furniture Fair, which is overseas, the number of import agents in the past has become less and less. Many exhibitors are mostly production-oriented enterprises, directly facing buyers, and self-produced. pin. Many of them are mass-produced according to the design style mentioned in the foreign brand order, and they should listen to the suggestions of the designers of different countries.
An industry view is that export-oriented furniture enterprises that were used to OEM OEM models have turned to the domestic market and become domestic sales companies, which has no small challenge, because the business model and ecological environment of domestic sales and export are different. From the order-based external demand market to the domestic demand market, branding operations are the primary issue in the face of different sales targets.
A veteran of the industry concluded that the export is a manufacturing-oriented thinking. The company does not need too many marketing actions to sell the products, implement large-scale manufacturing, and have a single product structure. One style is produced in batches, and it can be controlled because it does not require inventory. Cost; while domestic sales are marketing thinking, marketing actions are complex and precise, products must adapt to the market and meet diversified needs.
Chi Minhua also said that there may be a buying trend in one region in a region. Therefore, inventory turnover and cost control require enterprises to have a “sensitive smell†to judge, find a channel suitable for them, and promote and sell in the shortest period. Out of your own products.
[new highlight]
"100 sofa show" new appearance
Hall No. 4 of Shanghai World Expo Exhibition and Exhibition will launch the “100 Sofa Show†for the first time as a result display and trading platform for “Finding China's Good Fabrics – Matching of Upstream and Downstream Enterprises in China's Soft Furniture Industry 2014â€. This is a home textile enterprise and furniture manufacturing enterprise. Jointly launched the cross-border crystallization. The relevant person in charge of the China Furniture Association pointed out that the "100 sofa show" launched this time is to graft bridges between good fabric companies and good sofa companies, to build a test field, to combine sofa design and fabrics, to break the past between industries. Alienation.
Advocating the expansion of the original design gallery
The design museum was founded 3 years ago, bringing together the original and active original strength of domestic furniture design. From the first half of the museum to the two pavilions this year, the design museum is divided into original design museum and brand design hall, attracting More designers and furniture people dedicated to original furniture brands join. The design halls at W4 and W5 of Shanghai New International Expo Center have gathered 106 original design companies and design brands. In addition to China's well-known original furniture brands, there are also 16 overseas design brands, which will focus on the international furniture home fashion. trend.
News source: Shanghai GO Jiaju reprint, please indicate the source of Shanghai home network.
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