——Concurrently discussing the design services, recycling functions, materials, and protection of oil applications in miscellaneous tanks.
As a packaging form, miscellaneous cans are widely used in many fields such as sugar, cigarettes, wine, tea, cosmetics and health products. Since the reform and opening up, some manufacturers of cans from China's Taiwan, China's Hong Kong and Japan have shifted their production bases to mainland China, which has greatly promoted the development of the can industry in China. Today, small convenience stores, large department stores, and the shadows of tin boxes can be said to be without any doubt that after decades of development, tin boxes have become ubiquitous.
Miscellaneous cans have two biggest advantages: First, the variety of cans varies; second, they are environmentally friendly and can be completely recycled. In addition, as a rigid package, the cost is lower than that of a hand-made paper box, a wooden box, and an aluminum box. The data shows that in the past two decades, consumption of tinplate has been growing at the same pace as GDP, and the Chinese jar industry, which contributes about one-fourth of the contribution rate, has also achieved considerable development.
Today, various forms of packaging emerge in an endless stream, consumers' tastes gradually increase, and many product packaging are under pressure to upgrade. If the tank workers can grasp this opportunity, the golden period for the development of miscellaneous tanks is coming. How to grasp this opportunity? I think I can do the following things.
Providing design services Today's consumers want to buy products with externally-priced products, and brand users also want to attract a portion of consumers through packaging, so attractive designs are on the agenda.
Miscellaneous tank design includes pot design and graphic design. Jingli has a can-shaped design center in China and Switzerland and can provide can-shaped design services for customers free of charge. Although most of the graphic design is done by the customer, the company can also provide graphic design services if required.
Currently in the Chinese market, a large number of brand users want to upgrade their packaging. However, SMEs tend to overlook the importance of professional graphic design. They generally do not have long-term cooperation with graphic design companies, and even some companies lack the concept of paying for graphic design expenses. The iron boxes of big companies are beautiful. This is inseparable from their emphasis on graphic design. With the current domestic situation, it will take time for SMEs to develop to be willing to pay for expensive graphic design expenses. Therefore, if a can manufacturer can provide graphic design services, it will provide attractive value-added services for SMEs. Has a greater role in promoting the development of miscellaneous tanks.
The use of functional development jars as a form of packaging, the biggest benefit for brand owners is that consumers will not immediately lose the packaging of iron, will always be used to decorate something else, even if it is a small decoration Product use. Consumers left these packages, which not only promoted and promoted the brands, but also met the current environmental protection concept. Therefore, the longer a consumer holds a tin box, the better the brand will be. How to make consumers save longer? I think it is to give the tin box a definite reuse function, such as using it as an ashtray, or as a candlestick.
The development of reuse functions needs to be combined with product features, and based on the market trends of the products, the functional development is related to the place and the consumer group. For example, the function of reusing champagne cans in France is to have the function of a candle holder. After the consumer buys the bottle of wine, a candle can be placed in the lid to create a candlelight dinner atmosphere. The wine cans for the Chinese market, the use of the function of the first ashtray, that is, after the consumer bought the bottle of wine, part of the can be used as an ashtray.
Figure 1 The development of the recycling function of the cans needs to be combined with the features of the product to do related functional development.
The reuse of functions will become a new selling point and new advantage for miscellaneous cans. Of course, for the development of reuse functions, we also need to conduct detailed analysis and understanding of different categories of products and product target markets, so that the second function of the tin box is attractive and valuable to consumers.
The innovative tank of materials is made of tinplate. In terms of material innovation, it is possible to change the amount of tin plating and provide high-quality tinplate cans. The material can also be processed, for example, into mesh-like iron and cans. In addition to hard work on tinplate materials, we can also pay attention to the matching of tinplate material and other materials.
Tinplate and plastics Tinplate box and plastic have many advantages, such as enhancing the sealing performance of tin boxes, upgrading the grade of tin boxes, forming new functions, and reducing costs.
The combination of tinplate and leather and leather is generally used to improve the grade of tin boxes. For example, Tong Ren Tang Health Pharmaceutical produces health-care liquor. Due to the high selling price of single bottles, it has improved the grade of tin with leather.
Tinplate and timber are used as handles or coasters to mix tinplate with wood to make the tin more quality.
Figure 2 Wood used as a handle or coaster with tinplate
Tinplate and tinsel are affixed with some crystals on tinplate to enhance the grade of tin. Big brands are even willing to pay more for using Swarovski crystals, and some small brands choose domestic crystals for cost savings.
With a variety of materials such as chains, ribbons, hardware buttons, small locks, zippers and straps, tinplate boxes can also be formed in different styles and functions. The combination of these materials makes the miscellaneous cans more colorful. It is not to improve the grade of the iron boxes, but to give the iron boxes better functions and to make them more personalized.
Innovative application of protective oil After the tinplate is printed, the surface will be coated with a protective layer of oil, which can not only protect the printing layer, but also give consumers a different intuitive experience, especially when using special protection oil.
At present, the most used protection oil in the domestic market is varnish, because it is low-cost and bright—the product is not dimmed on the shelf, and it can attract consumers' eyes to a certain extent.
While dumb oil is another common protective oil, it is rare in the Chinese market and products used in foreign markets are more versatile. The dumb iron box gives a low-key and reserved feeling. Whether using varnish or dumb oil, brands should be based on target consumer groups. In order to achieve some special effects, light oil is also used, and then partially printed with matte oil, that is, the method of “crossing the light and printed mattâ€.
In addition to the above-mentioned common protective oils, we also have some special protection oils for customers to choose from, such as explosive oil, orange peel oil and rubber oil.
The characteristics of commonly used protective oils are summarized below.
Varnish color retention performance is good, can increase the vividness of the color of printing patterns, so that the tin box has a higher gloss, in line with the traditional aesthetic habits of consumers.
The matte oil allows the printed iron to be matte, with a papery texture and elegant decoration.
After the light and printed matte had passed over a layer of varnish on the printing iron, it was partially printed with matte oil, giving the package a difference in gloss and tactileness, highlighting key information through contrast.
Explosive oils have a layer of irregularly exploding lines on the surface of the printed iron. The crystals are transparent and scaly. The reflection of light gives the three-dimensional effect to the exquisite printing patterns. The rustling feeling is very appealing.
Orange peel oil is a bit like the texture of the orange peel surface.
Using this oil with rubber oil will make it feel soft and completely free of iron.
Figure 6 Tinplate commonly used protection oil
Concluding remarks Tinplate is a niche product in China, with about 3.5 million tons of usage in 2015, while the amount of iron used in miscellaneous cans is about 25%. Consumers and brand owners have been expecting more cost-competitive and more elaborate hard packaging. Miscellaneous cans have these two characteristics.
Through the above-mentioned functional innovation of cans, material innovations, and innovations in protecting oil applications, and providing high-quality design services, manufacturers can inject new energy into hybrid cans. In other words, they can win more market share through innovation.
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