The cost of high-voltage electricity supplier or turn into the cabinet industry

In recent years, with the overall weakness of the national real estate market, the home market has begun to face serious challenges. Among them, the traditional home store is a barometer for the entire home market. Data from relevant professional organizations shows that in the past few years, the rent for home stores has increased at a rate of nearly 10% per year. The high unit price for running rents means that the overall rental costs of the shops are under enormous pressure. This is even worse in the current market downturn. Under the pressure of high rents, it gradually evolved into friction between merchants and home stores, and violence and rent-raising incidents are frequently staged.

Xi’an origin Xincheng furniture store anti-leasing event

On May 29th, the anti-leasing incident occurred at the Xincheng furniture store in Xi’an, and the reason for the incident was similar to most anti-leasing incidents. Merchants did not agree to rent increases in the store, so they closed down and raised banners. During the incident, there were ** interventions. Some people were slightly injured due to the conflict. It is reported that the original point of the new town is a project owned by the Pearl International Group. At present, no consensus has been reached between the shopping mall party and the merchant. Facing the 2015 furniture industry or the continuing hardships, together with the anti-leasing incident, will it be necessary to carry out anti-lease activities in the end? Discard building materials cities, home stores, cabinets and other home companies have no choice in the channel? ?

High-cost e-commerce or into a cabinet business turn

At present, most of the marketing in the traditional home market is using a fixed sales store for sales. One is to use franchisees or agents to sell products or to sell products in large home cities. The other is direct sales, that is, to establish sales points. The company sells on the self-rental site of the regional home hypermarket. No matter what kind of marketing method is used, a home will eventually go to the hands of buyers and must go through several rounds of agents, distributors, rent, utilities, personnel costs, and other costs.

In the face of high rents and declining market influence, the franchisees of the stores have also begun to change their thinking. In recent years, the rapid development of the Internet has caused many cabinet companies to shift their goals to e-commerce. According to the website information of the State Administration for Industry and Commerce, at present, the number of Internet users in China is 632 million, and online shopping has become an important part of residents' lives. With the continuous expansion of online shopping groups, the transformation of traditional home building materials companies into e-commerce has become a trend.

Compared with physical store marketing, the online marketing model, that is, e-commerce saves the original cost of house utilities, and the price has been reduced a lot. The transformation of sales channels and models may be a new turning point for home building materials companies such as cabinets, and it is also a very economical shopping experience for consumers.

In the case of severe market conditions, home stores and merchants should also look to long-term perspectives and work together to weather the difficulties. Stores adjusted rents appropriately and actively helped merchants; merchants sensibly demanded and actively promoted sales. Only merchants and home building materials stores can work together to overcome difficulties.

It is undeniable that the furniture market is faced with many difficulties. Whether it is upstream manufacturers or downstream distributors, most manufacturers are struggling to weather the difficulties and hope that the incident will be resolved as soon as possible, allowing the market to return to calm.