In the booming of the Internet, almost everyone is “touching the net†today, using the Internet for rapid and extensive dissemination, which has no objection in the home building materials enterprises, and has gained universal recognition and attention. However, in dealing with Internet sales, many home building materials companies are still worried about various concerns, such as worrying about the impact on traditional channels such as specialty stores. Do you want to do internet sales? In the booming of the Internet, almost everyone is “touching the net†today, using the Internet for rapid and extensive dissemination, which has no objection in the home building materials enterprises, and has gained universal recognition and attention. However, in dealing with Internet sales, many home building materials companies today are worried about various concerns, such as fear of attacking traditional channels such as specialty stores, and still wait and see, even reject and resist. Is this kind of wait-and-see attitude and rejection attitude right? What are the consequences of rejecting Internet sales? Before answering this question, please look at a set of data: According to the latest report of the 29th China Internet Development Status released by China Internet Network Information Center (CNNIC), as of December 2011, the number of Internet users in China is the highest. The breakthrough of 500 million reached 513 million people, becoming the absolute Internet power in the world, more than twice the number of the second largest in the United States; and the Internet penetration rate is still only 38.3%, only about half of the United States. If the level of penetration in the United States is reached, the number of Internet users in China will exceed one billion. In 2011 alone, China added 55.8 million Internet users. This shows that China's Internet still has great potential for development. As for Internet shopping applications, as of the end of December 2011, the number of online shopping users in China reached 194 million (170 million in the US), and the online shopping usage rate increased to 37.8%. Compared with 2010, online shopping users increased by 33.44 million. The rate was 20.8%. Among them, the number of Internet group purchases reached 64.65 million, and the usage rate increased to 12.6%, an increase of 8.5 percentage points from the end of 2010. The annual growth rate of group purchase users is as high as 244.8%, becoming the second fastest network service in the whole year. The number of online payment users reached 167 million, and the usage rate increased to 32.5%. Compared with 2010, the number of users increased by 29.57 million, with a growth rate of 21.6%. Although China already has a relatively large Internet shopping group, it is compared with developed countries. Compared with China, the penetration rate of online shopping is relatively low, and there is still huge room for development and growth potential in the future. In 2010, the proportion of online shopping users in South Korea and the United States accounted for 64.3% and 66.0% respectively. As of December 2011, China’s online shopping penetration rate was only 37.8%; the growth of online shopping in China is far from reaching the peak. There is a lot of room for penetration. According to the latest report released by the Boston Consulting Group (BCG) in Beijing on April 12, by 2015, China will add nearly 200 million netizens, and online retail sales will triple, reaching more than $360 billion. The report, titled "China's Digital New Generation 3.0: The Future of Network Leaders," points out that in 2015, the total number of Internet users in China will reach 700 million, almost twice the sum of Internet users in Japan and the United States. By then, the total number of Internet users shopping online will increase from 193 million in 2011 to 393 million, accounting for 47% of the total number of Internet users worldwide. The report said that by 2015, the number of online retailers in China will exceed that of the United States. In other markets around the world, China may become the world's largest online retail market. Among them, nearly 10% of retail sales will be conducted online. The above figures show that China is now the age of the Internet. The Internet is not only an important channel for information dissemination, but also a sales and shopping channel that cannot be ignored. For the older generation, the Internet is just a quick and convenient tool. For this generation, Internet sales are compared with traditional channels such as specialty stores, and the advantages are mainly cost advantage, speed advantage, breadth advantage and so on. However, for the younger generation after the 90s and 00s, the significance of the Internet is far from this. For the younger generation who grew up with the Internet, the Internet is not just a tool, but their most important way to survive. In this regard, please take a look at your children after 90s and 00. How much time they spend on the Internet, and how much time is spent on newspapers, radio, TV and shopping. It is. After the 90s and 00s, they will soon replace the 70s and 80s, and become the main force of household building materials consumption.
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