Qi Lin believes that the combination of the furniture industry and luxury brands is a "sunda." First of all, as luxury apparel brands, their brand competition is also very fierce, and they need to break through industry limitations in the development of brands. Secondly, the furniture industry needs valuable brands to guide consumption. This also disguised the difficulty of furniture brand promotion. "Tesla (a premium electric vehicle brand) may also be a mobile phone in the future, and Apple (a brand) may also be an underwear," Qi Lin mentioned.
He believes that "Dongdae" in the furniture industry can be a shortcut, "just like the Ronglin brand is willing to say that it came from the actual home, because it is easier to be widely recognized and promoted."
In addition, Qi Lin mentioned that a Chinese brand once asked the organizing committee, "How about Chinese home furnishing, many exhibitions in China are done over there, our exhibition is good or not", the organizing committee said very well, "When will we be able to enter "Battlefield", the organizing committee said very important words, "Those exhibition works are very good, but they do not represent the life style of China", but the Milan exhibition represents real Europeans and world life consciousness. Real life is like that, but Chinese people What is on display is not a real life mentality.
Therefore, the main battlefield is not just for people to see, "Design can enjoy themselves, but it is not the public. This is another matter." Many real designs are quietly recognized by people. This is a successful design, and there are The wide market is the reason. Qi Lin took his brand Ronglin as an example, "I have been doing commodities, so the market has a space."
"If you can let go, doing art on the one hand, technology on the one hand, business on the one hand, and industry on the other, this is a really good designer."
Ronglin always respects original design. Qi Lin believes that there are three indispensable designs. First, the designer's understanding of life is indispensable.
The second is education and culture, which is indispensable for one ’s own personality. “As long as you talk about design, you must have a personality. If you do n’t have personality, you ca n’t talk about design. He should have his own ideas.
The third one, Qi Lin believes that China still lacks design masters. "Italy can call out the designer behind the brand, who can call in China? As long as there is a person in the industry who can promote their own design as a brand, it is considered to have design, but the home looks like a bright, a galaxy, but there is no star local".
The home furnishing circle shows that the brand is known in the industry, but it is not known in the society, "the degree to which they will not know if they catch a person on the street." This is related to the maturity of the industry. Domestic furniture designers have a real lifestyle, and China's furniture industry is really good.
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