Not long ago, data released by Taobao proves that online shopping will become a consumer trend in the future. According to statistics, Taobao registered 370 million users in 2010, and the number of online products reached 800 million. At most, 60 million people visit Taobao every day. In the past year, Taobao sold an average of 48,000 products per minute, including 864 clothes, 36 mobile phones, 880 cosmetics, 85 books, 53 packs of diapers, and 13 lamps.
Taobao's average number of cosmetics sold per minute is the first, and it also means that cosmetics brands go online to purchase channels is an inevitable choice. In response to changes in consumer habits and maintaining the stable development of traditional channels, Anting (Hong Kong) International Skin Care Research Center and the Japanese skin care institutions launched the online channel brands – Green Leaf and Ritz Beauty.
The popularity of the Internet has led more and more people to choose online shopping. As one advertisement on a website declares: "No one goes to the street, not necessarily to anyone." Why can online shopping appear so rapid development trend? Perfect varieties, cheap prices and convenient services are one of the main reasons for attracting online shopping users. With the rapid development of the online shopping market and the continuous expansion of the number of Chinese netizens, the number and coverage of online shopping consumers have also continued to grow and expand. In 2010, the scale of online shopping in China was about 500 billion yuan, and the number of users had exceeded 100 million. The data shows that the scale of the payment market in 2010 can exceed 1 trillion yuan, and it is expected that the scale of China's Internet online payment market in 2012 will reach 1.6 trillion yuan.
Procter & Gamble, L'Oreal, Clinique, Estee Lauder, Lancome and other international brands have successively launched online sales, and cosmetics groups have also gradually seized network sites in flagship stores. Online sales is one of the main channels for DHC to enter China. The industry believes that the cosmetics giant’s network plans to focus not only on sales, but also to use the network as an innovative marketing model to occupy a larger market. Online shopping has become one of the mainstream consumption methods favored and used by the people because of its characteristics of mass, high quality, and low price. In December 2010, the official launch of the official flagship store of Green Leaf and the beauty brand Mall of the Lizi United States also heralded the launch of the online channel of the Anting Group.
Taobao's average number of cosmetics sold per minute is the first, and it also means that cosmetics brands go online to purchase channels is an inevitable choice. In response to changes in consumer habits and maintaining the stable development of traditional channels, Anting (Hong Kong) International Skin Care Research Center and the Japanese skin care institutions launched the online channel brands – Green Leaf and Ritz Beauty.
The popularity of the Internet has led more and more people to choose online shopping. As one advertisement on a website declares: "No one goes to the street, not necessarily to anyone." Why can online shopping appear so rapid development trend? Perfect varieties, cheap prices and convenient services are one of the main reasons for attracting online shopping users. With the rapid development of the online shopping market and the continuous expansion of the number of Chinese netizens, the number and coverage of online shopping consumers have also continued to grow and expand. In 2010, the scale of online shopping in China was about 500 billion yuan, and the number of users had exceeded 100 million. The data shows that the scale of the payment market in 2010 can exceed 1 trillion yuan, and it is expected that the scale of China's Internet online payment market in 2012 will reach 1.6 trillion yuan.
Procter & Gamble, L'Oreal, Clinique, Estee Lauder, Lancome and other international brands have successively launched online sales, and cosmetics groups have also gradually seized network sites in flagship stores. Online sales is one of the main channels for DHC to enter China. The industry believes that the cosmetics giant’s network plans to focus not only on sales, but also to use the network as an innovative marketing model to occupy a larger market. Online shopping has become one of the mainstream consumption methods favored and used by the people because of its characteristics of mass, high quality, and low price. In December 2010, the official launch of the official flagship store of Green Leaf and the beauty brand Mall of the Lizi United States also heralded the launch of the online channel of the Anting Group.
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