Group purchase sparks upsurges in sales of integrated ceilings in China National Day

This year's National Day Golden Week can be described as a “running mantle”. The Mid-Autumn Festival hit the National Day and celebrated in both festivals. The building materials markets around the world have launched a series of promotional activities on the occasion of the 11th. In addition, emerging sales methods are also emerging. Among them, it is worth paying attention to the group purchase method that is different from the practice of building materials companies to go it alone. The integrated ceiling distributors and other building materials suppliers join together to attract the lowest price by as low as 23% or more. consumer.

Recently learned in the building materials market, this year's real estate market continued to rise, the building materials market is also all the way to bullish, but the competition with the industry is also increasingly fierce, just waiting for the business in the store, has been difficult to sustain. According to industry insiders, the price of integrated ceilings has been declining this year, and relative profits have dropped significantly. Many dealers have tried other sales models to put eggs in different baskets.

For this reason, this year's group purchase activities organized by local group buying networks have become the most popular sales model for distributors and consumers. For example, the content of a group buying network propaganda writes: “Switches, sanitary ware, kitchen cabinets, ceilings, wooden doors, sliding doors, floors, tiles... Include all the materials needed for the decoration, the site’s price is one yuan, and the price of hot building materials is as low as 2-3 fold, buy building materials do not have to run east and west" is very attractive.

For the vast majority of integrated ceiling dealers, one can increase sales, two can reduce inventory, three can increase visibility, so the enthusiasm of dealers to participate in group purchase activities is very high. For example, a well-known integrated ceiling brand participated in the "Qing National Day 60th Anniversary Large-scale Home Decoration Brand Group Purchase Meeting" during the long holidays, attracting large-scale consumer groups to participate, and finally highlighting its brand and product advantages in just 10 minutes. , Successfully fulfilled the excellent results of 15 single orders and 15 intended customers, and won the full trust and support of consumers.

Mr. Xia, another regional sales manager of integrated ceiling brands, said, “This year's Golden Week, we launched a group sales model and achieved very good results. Before the National Day, the inventory was basically sold out. The number of customers who are interested in consulting has increased dramatically. Overall, the total sales volume of integrated ceilings purchased by National Day Group has reached four to five times the sales volume in the past. We will often hold group buying activities in the future.”

The group purchase not only enabled the integrated ceiling distributors to obtain huge profits, but also provided consumers with benefits, which was a win-win situation. In the group purchase, low price is the biggest bait, many consumers said that in the past during the discount period can only get a minimum of 70% of integrated ceiling products, with group advantage in group purchase, actually get a 4-5 fold The low price, therefore, attracted the majority of consumers to scramble to apply for group purchase. Moreover, due to the limited number of places, many more customers make reservations before the National Day, prepayment for the deposit, lest they miss the opportunity to buy and enjoy the unprecedented low prices, showing how strong the trend of this group purchase swept.

Group purchase has become a major highlight of this year's National Day holiday, it set off a wave of national sales of integrated ceiling sales. Although there is a low price for group purchase, but the majority of consumers in the purchase of integrated ceiling, in addition to the price should also consider other factors, such as whether the products purchased in line with the family's decoration style, quality is passed, after-sales service is perfect, etc., Thousands Don't lose the big one.