Analysis of Current State of Print Market in Major Countries

1. There are more than 5,000 U.S. and U.S. printing companies with nearly one million employees. Current printing sales are about 170 billion US dollars, annual growth rate of about 3%.

The printing industry in the United States is mainly commercial printing, newspaper printing and packaging printing. The number of books and periodicals printing companies is the least, and the number of employees is the least. However, the market concentration is the highest, the largest scale and the highest efficiency, and packaging printing accounts for the second largest in the US printing market. Bit. Packaging printing is one of the most promising investment directions for American private companies. According to a survey report, one of the three respondents expected to purchase printing equipment, reflecting the good development prospects of the US packaging and printing industry.

In the packaging printing in the United States, flexo printing accounts for about 70%. Flexographic offset printing is widely used in flexible packaging, paper bags, labels, cartons, cartons, and other packaging products.

The study explores current and future print markets in the United States. The survey shows:

1. The increasing promotion of advertising, packaging design and printing standards for product promotion in the user market has led to the development of high-precision drum scanners, laser imagesetters, color plate systems and high-end networking systems, and the continued growth of color printing, specialty pigments and coatings. Broadening of the application.

2. The development of new inks and the realization of innovative technologies such as embossing sleeves to replace embossing rollers and rapid conversion have rapidly increased the market value of offset printing to US$33.9 billion, accounting for 62% of the packaging market.

3. The printing industry has completed the conversion to digital process flow, and digital printing has been recognized by users. The digital direct printing technology will control the two- and four-page leaflet-to-paper printing business, so that the demand for digital printing presses will maintain a modest growth on an existing basis.

4. The market share of the full web offset press continues to be stable, and sheet-fed offset printing equipment is developing toward double-sided printing. The new six-color or seven-color double-sided multicolor machine accounts for 70% of the offset press sales.

Through the investigation, it was concluded that the production capacity of the new printing press system has been significantly improved and that printers have invested in a new type of printing press system, and the overall printer market sales have increased accordingly. From now to 2005, the sales of many different types and sizes of presses are very promising.

2. Print sales in Japan and Japan increased continuously during 1999-2001, increasing from 10.2 trillion yen in 1998 to 10.5 trillion yen in 1999 and 1.9 trillion yen in 2000, respectively. It reached 12.4 trillion yen, but this good momentum was reversed in 2002. Sales and profits were significantly lower than the previous year. In 2002, Japanese print sales decreased by 13% to 10.8 trillion yen. Other business indicators also fell, such as external processing fees of 2.8 trillion yen, a decrease of 12.6% over the previous year, processing costs of 5.3 trillion yen, a decrease of 12%, per capita sales of 19.044 million yen, a decrease of 4.4% The per capita processing fee was 9.225 million yen, a decrease of 3.4%, and the operating profit margin was 3%, a decrease of 0.5 percentage points. The regular profit margin was 2.9%, a decrease of 0.5 percentage points, and the net profit margin was 1.1%, a decrease of 0.3 percentage point.

From the development tracks of the four major world printing centers in the United States, Japan, Germany, and Hong Kong, it can be seen that the printing industries of the four major printing centers have entered the adjustment period or even the recession period after a long period of rapid development. Specifically, the United States and Japan. The development of Germany and China’s Hong Kong has basically gone from a curve of growth to decline; and the turning points of the four major centers from growth to decline are basically concentrated around 2001. This basically shows that after the growth of the last decade of the last century, the world's major printing markets began to enter the peak period, or even the recession period, the world printing market structure is facing adjustments.

The development of the printing industry is closely related to the macroeconomic environment. The four major printing centers invariably enter the adjustment period. Both the necessary laws for the development of the printing industry itself are at work and closely related to the external macroeconomic environment. The decline in the printing industry in the four major printing centers was largely due to the overall weakness in the economic situation of the four economies at the turn of the century. Especially after the “9.11” incident in 2001, the major economic systems in the world were greatly affected. This has cast a shadow over the development of the printing industry as a processing service industry. In addition, the reality of the German printing industry also tells us that online media as an alternative medium for paper media has begun to affect the development of the printing industry.

Different print products and print methods do not perform in the same economic environment. Although the decline is a common feature of the world's major printing centers, in the overall weak economic environment, the performance of different printing methods and print market is not consistent. For example, the US cold-rolled web printing and interleaving achieved a profit margin of more than 7% in the overall weak market economy, which is refreshing. Japanese medium-sized companies have demonstrated stronger resistance to risks than small-scale companies. German label printing companies have seen more growth than other types of printing companies. Companies that stay in Hong Kong have found a way out through speed and personalized business, such as digital printing and rapid printing. Therefore, how to choose in a weak market is an issue that is crucial to the development of the company.

Timely adjustment of industrial development strategy is an important strategy to maintain the sustainable and stable development of the printing industry. Unlike endogenous markets such as the United States, Japan, and Germany, under the pressure of the weak market, Hong Kong's printing industry has chosen to jointly develop the development strategy of the world printing center with the Pearl River Delta region.

The development track of the world's four major printing centers shows that the world's printing pattern is facing such profound changes and adjustments.

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