Despite outstanding performance and promising market prospects, the development of the flooring industry in China is still very prominent. Specifically, there are as many as 4,000 production companies and even hundreds or thousands of companies in a county or town in Jiangsu and Zhejiang. Small; Second, serious product homogeneity, lack of cooperation between enterprises; Third, low recycling rate of wood resources; Fourth, the international market is facing anti-dumping, countervailing investigation.
In order to solve the above problems, the relevant experts proposed countermeasures. Zhu Guangqian emphasized that enterprises should start by expanding their brands and channels, researching and developing new products, and actively explore the domestic demand market; Cai Yansong, former deputy minister of the State Department of Forestry, suggested that the head of flooring companies should change their concepts of development. Strengthen the alliance between industries, through the formation of large enterprise groups, accelerate the scale of the company and the development of the survival of the fittest. At the same time, companies should intensify innovation, and always have old products and old faces that are difficult to perpetuate in the market. In the process of initiating innovation, enterprises should focus on quality, environmental protection, and low-carbon articles, and pay attention to the protection of intellectual property rights and the cultivation of brands; Fu Feng, chairman of the Jiangsu Province Flooring Industry Association, believes that the flooring industry has developed to today, and its achievements are mainstream. However, there are still many issues that are worthy of rational consideration. For example, there are too many conceptual hype, and some are less frank and realistic. In this case, only development will change if there is change.
Xu Min, the circulation industry promotion center of the Ministry of Commerce, summed up the development of the domestic furniture and building materials market represented by wooden floors in four sentences: first, rapid development; second, high performance; third, more problems; and fourth, difficult transition. He believes that the increase and increase of costs will be an important issue faced by all industries, especially the circulation industry, during the “Twelfth Five-Year Plan†period, which will inevitably cause competition to become fierce and malignant. To solve this problem, it needs the initiative, change, adjustment and innovation of the company to complete.
Specifically, companies should make efforts in the following four major areas:
First of all, we must pay attention to the brand. Eliminating the need for trademarks and brands is the brand's development philosophy.
Second, we must pay more attention to quality. To allow consumers to really have a bottom in their minds when purchasing products, rather than seeing and hearing what they see in the building materials market is a kind of perfect product.
Then, we must pay more attention to service. Stepping out of service is only a low-level stage of successfully marketing the product to consumers, delivering floor and brand culture to consumers during the service process, and promoting new ideas and methods of life. The success of advertising does not mean that the popularity of the product is great.
Finally, we must pay more attention to environmental protection. The recycling and reuse of wooden flooring should be considered during the production process. Yang Meixin, deputy chairperson of the Wood Floor Circulation Professional Committee of the China Wood and Wood Circulation Association, said in an interview with the reporter that in order to guide enterprises to strengthen brand building and pay attention to product quality, since 2001, the association has launched quality and service in the whole industry. The core 30 companies' dual commitment activities not only regulate the floor market circulation order, but also cultivate the industry's technical strength and expand the visibility and reputation of the short-listed companies. From this year, the floor industry dual commitment activities ushered in the second 10-year journey, the Association will rely on the hotline consultation complaints to strengthen the guidance and assistance to enterprises, so that the stronger stronger, so that the inferior as soon as possible to withdraw from the market.
In order to solve the above problems, the relevant experts proposed countermeasures. Zhu Guangqian emphasized that enterprises should start by expanding their brands and channels, researching and developing new products, and actively explore the domestic demand market; Cai Yansong, former deputy minister of the State Department of Forestry, suggested that the head of flooring companies should change their concepts of development. Strengthen the alliance between industries, through the formation of large enterprise groups, accelerate the scale of the company and the development of the survival of the fittest. At the same time, companies should intensify innovation, and always have old products and old faces that are difficult to perpetuate in the market. In the process of initiating innovation, enterprises should focus on quality, environmental protection, and low-carbon articles, and pay attention to the protection of intellectual property rights and the cultivation of brands; Fu Feng, chairman of the Jiangsu Province Flooring Industry Association, believes that the flooring industry has developed to today, and its achievements are mainstream. However, there are still many issues that are worthy of rational consideration. For example, there are too many conceptual hype, and some are less frank and realistic. In this case, only development will change if there is change.
Xu Min, the circulation industry promotion center of the Ministry of Commerce, summed up the development of the domestic furniture and building materials market represented by wooden floors in four sentences: first, rapid development; second, high performance; third, more problems; and fourth, difficult transition. He believes that the increase and increase of costs will be an important issue faced by all industries, especially the circulation industry, during the “Twelfth Five-Year Plan†period, which will inevitably cause competition to become fierce and malignant. To solve this problem, it needs the initiative, change, adjustment and innovation of the company to complete.
Specifically, companies should make efforts in the following four major areas:
First of all, we must pay attention to the brand. Eliminating the need for trademarks and brands is the brand's development philosophy.
Second, we must pay more attention to quality. To allow consumers to really have a bottom in their minds when purchasing products, rather than seeing and hearing what they see in the building materials market is a kind of perfect product.
Then, we must pay more attention to service. Stepping out of service is only a low-level stage of successfully marketing the product to consumers, delivering floor and brand culture to consumers during the service process, and promoting new ideas and methods of life. The success of advertising does not mean that the popularity of the product is great.
Finally, we must pay more attention to environmental protection. The recycling and reuse of wooden flooring should be considered during the production process. Yang Meixin, deputy chairperson of the Wood Floor Circulation Professional Committee of the China Wood and Wood Circulation Association, said in an interview with the reporter that in order to guide enterprises to strengthen brand building and pay attention to product quality, since 2001, the association has launched quality and service in the whole industry. The core 30 companies' dual commitment activities not only regulate the floor market circulation order, but also cultivate the industry's technical strength and expand the visibility and reputation of the short-listed companies. From this year, the floor industry dual commitment activities ushered in the second 10-year journey, the Association will rely on the hotline consultation complaints to strengthen the guidance and assistance to enterprises, so that the stronger stronger, so that the inferior as soon as possible to withdraw from the market.
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