Securities Times Network July 24th
Securities Times reporter Zhang Guofeng
At the same time as the attention of capital, the competition for sharing bicycles in offline cities has become more and more intense. The two leading companies, ofo and Mobai, have already launched a million-level bicycles, and more than 50 cities in the country have been covered by shared bicycles. In addition to financing competition, these companies have also set their sights on the industry's derivative chain and overseas markets, vowing to fight for you.
However, the rapid expansion of shared bicycles has also brought many urban management problems. Roads and communities have been arbitrarily stopped, and vandalism has piled up into mountains... In the face of these endless use and management problems, several urban villages in Beijing, Guangzhou, Hangzhou, Shenzhen and other places have been deeply disturbed and issued a ban. Announcement of sharing bicycles. In addition, Beijing, Shanghai, Shenzhen, Chengdu and other places have introduced management methods for sharing bicycles, and upgraded the sharing bicycle management.
However, these measures do not seem to solve the existing chaos problem. Many people in the industry pointed out that in order to cure the phenomenon of chaos and arbitrage, the first thing is to share the self-discipline of bicycle companies. Today, Mobike released the "Shared Bicycle Civilization Parking Proposal", calling on all shared bicycle companies to strengthen management, timely dispose of chaos and chaos, vehicle siltation and other issues, which is the first step in the industry self-discipline.
Mobai calls for industry to strengthen management
Mobye pointed out that the past one year ago, the shared bicycle industry developed rapidly and became the third largest travel mode in the city after the bus and subway, which solved the “last mile†travel pain of urban residents. At the same time, however, the uncivilized parking phenomenon of shared bicycles brought by a small number of users has also attracted attention from all walks of life.
For shared bicycle companies, Mobye advocates: fulfilling corporate management responsibilities, building an efficient and professional offline operation and maintenance team, establishing a vehicle life cycle management system, and timely disposing of vehicles that are indiscriminately parked, vehicles silted up, and damaged; Networking, big data, artificial intelligence and other technical means to improve the efficiency of offline operation and maintenance management; civilized release, scientific release, do not occupy roads, green belts and other public space stacking or maintenance vehicles; jointly build and improve the user "credit points" evaluation system , effectively restraining unsafe civil vehicle behavior such as parking.
For shared bicycle users, Mobye advocates: civilized, standardized, safe riding and parking bicycles, obey the traffic rules, obey the traffic police command; do not provide shared bicycles to other people, especially children under the age of 12; Lock; when returning the car, park the shared bicycle at the recommended parking spot, the designated bicycle parking area on the roadside, the parking rack or the area suitable for parking; do not stop and stop, hinder the passage of other vehicles and pedestrians, do not occupy the lanes, sidewalks , blind roads, green belts park bicycles; do not park shared bicycles in closed communities, buildings, parking lots, do not block barrier-free passages and fire exits.
The following is the full text of the Proposal:
Shared bicycle civilization parking proposal
In the past year, the rapid development of shared bicycles has become an indispensable part of the urban green transportation system. It not only solves the “last mile†travel problem, but also contributes new power to the construction of low-carbon cities, healthy cities and smart cities; At the same time, the uncivilized parking phenomenon of shared bicycles brought by a small number of users has also received attention from all walks of life.
As the pioneer and leader of the global smart sharing bicycle industry, in order to build a new order in the industry and maintain a good image of the industry, Mobike today unveiled the first “Individual Bicycle Civilization Parking Proposal†for all shared bicycle companies and users. The content is as follows:
Mobike bicycles are open to all shared bicycle companies and offer the following initiatives:
Fulfilling corporate management responsibilities, building an efficient and professional offline operation and maintenance team, establishing a vehicle life cycle management system, and timely disposing of vehicles that are indiscriminately parked, vehicles silted, and damaged;
Comprehensive use of Internet of Things, big data, artificial intelligence and other technical means to improve the efficiency of offline operation and maintenance management;
Civilization is put into place, scientifically placed, and vehicles are not piled up or repaired in public spaces such as roads and green belts;
Co-promote civilized cycling, civilized parking, and foster healthy and active user habits and industry ethos;
Jointly build and improve the user's "credit points" evaluation system, effectively restraining the behavior of uncivilized vehicles such as parking.
Mobike bicycles are open to all shared bicycle users and offer the following initiatives:
Civilized, standardized, safe riding and parking bicycles, obey the traffic rules, and obey the traffic police command;
Do not provide shared bicycles to other people, especially children under the age of 12; lock them in time after use;
When returning the car, park the shared bicycle at the recommended parking spot, the designated bicycle parking area on the roadside, the parking rack or the area suitable for parking;
Do not arbitrarily stop, prevent other vehicles and pedestrians from passing, do not occupy lanes, sidewalks, blind roads, green belts to park bicycles;
Do not park shared bicycles in closed communities, buildings, and parking lots, and do not block barrier-free passages and fire exits;
Mobai bicycles are willing to work together with city managers, corporate peers, partners, and the general public and users to jointly promote the healthy and orderly development of the industry, and jointly cultivate a good social atmosphere of “civilized cycling and standard parking†to jointly maintain safety. Orderly traffic order and city appearance make our life more convenient and make our city better.
Beijing Mobai Technology Co., Ltd.
July 24, 2017
Shared bicycle management problems frequently
While sharing the cycling industry is hot, the amount of bicycle waste and use that is generated offline is increasing.
The phenomenon of chaos and arbitrage has become the biggest urban management problem caused by the sharing and promotion of shared bicycle companies. Among them, the performance of the village in the city is most obvious. Some people believe that this is a chain reaction: the village in the city is originally a narrow road, and the migrant workers living in it are particularly dense. Every day, a large number of shared bicycles are parked on the side of the road, but the next day will not necessarily give People ride out of the village.
Over time, a large number of shared bicycles blocked the alleys, and angry residents had to discard the shared bicycles. After the residents ride the shared bicycle back to the urban village, they are directly parked at the door of others, the main road in the village, the secondary trunk road, and the fire exit in the village, which seriously affects the travel of other residents and the fire safety of the village. Coupled with the poor signal in the village, many of the shared bicycle QR codes can't be identified because the signal is weak, which makes it impossible to unlock. Over time, the shared bicycles that are not used can be placed in the corner of the village.
This eventually led to the fact that many villages in the city could not stand the trick and it was strictly forbidden to share bicycles into the village.
The management of shared bicycle users under the age of 12 has also attracted widespread attention in the near future. Take the village in the city as an example. The village can often see such a scene: from time to time, there are three or five groups of children riding a shared bicycle back and forth in the lane to chase, but there are often cars passing by, dangerous.
And this has a bloody lesson: In March of this year, an 11-year-old Shanghai boy collided with a passenger car while using a shared bicycle and was caught in the bottom of the car. On July 19, the boy's parents added the ofo provider to the defendant, claiming $8.78 million, and asked ofo to immediately withdraw all mechanical code locks and replace them with safer locks. At present, the case has not yet been formally heard.
Many local governments have been recruited
Recently, many places have come up with “smuggling†to rectify the sharing of bicycle chaos. For the problem of chaos and arbitrage, the core management content is mainly to prohibit the parking area and control the amount of bicycles; for deliberate sabotage and theft, some places are clear. Investigate according to law.
Beijing is stepping up the development of guidance on the development of shared bicycle specifications, covering parking order regulations, supervision and violation penalties, and centralized parking space expansion. On March 20th, the Xicheng District Traffic Committee talked about sharing bicycle companies, demanding to control the amount of bicycles in Xicheng District, and delineating 10 streets along Chang'an Street to prohibit parking and sharing bicycles. On April 5th, the traffic department of Shijingshan District set an upper limit for sharing bicycles. If it exceeded 30,000 vehicles, it must apply for “application†and also apply for more than 200 shared bicycles.
In Shanghai, due to the saturation of the parking capacity in the central city, the Transportation Committee talked about a number of shared bicycle companies and requested to suspend the sharing of bicycles in the central city. On April 11, Huangpu District announced 33 areas of shared bicycle investment, riding and parking restrictions. If it cannot be cleaned up in time, it will be cleaned up by the government department. The cost will be borne by each bicycle company, 20 yuan per vehicle.
According to the data provided by the Shenzhen Municipal Communications Commission, as of March this year, Shenzhen has allocated about 520,000 shared bicycles. Shenzhen has established data exchange with the shared bicycle companies from the source, and all the shared bicycles have been included in the supervision platform of key vehicles. Shenzhen's "Several Opinions on Encouraging the Development of Internet Bicycles" requires relevant enterprises to establish user behavior norms and credit evaluation management systems, and guide users by taking measures such as deducting credit points and increasing vehicle usage fees for users' bad behaviors. Form a good riding and parking habits.
On March 3, the Chengdu Municipal Transportation Commission issued the “Trial Opinions on Encouraging the Development of Shared Bicycles in Chengdu†to clearly investigate and punish the acts of deliberate destruction and theft of shared bicycles, and constitute criminal responsibility for crimes. On April 13, the Chengdu Municipal Transportation Commission signed a cooperation agreement with Mobai to optimize bicycle parking management by relying on big data sharing.
On July 20, the Nanjing Municipal Transportation Bureau, the Nanjing Municipal Public Security Bureau, and the Nanjing Municipal Urban Administration jointly issued a notice on “Guiding and Regulating the Development of Internet Rental Bicycles (Trial)†(hereinafter referred to as “Opinionsâ€). For the current headaches of chaos and arbitrage, the opinions are also clear, the user has the obligation to regulate parking, and is written into the service agreement with the enterprise. If the registered users who have violated the rules and regulations are listed on the blacklist of the enterprise, intentionally damage, steal the Internet rental bicycles or violate the relevant regulations on road traffic, and illegally park the Internet rental bicycles, the public security, urban management and other relevant departments shall deal with them according to their respective duties. The illegal and illegal information is included in the personal credit record; if it constitutes a crime, its criminal responsibility shall be investigated according to law.
It is reported that many governments such as Xiamen, Wuhan and Hangzhou are also studying relevant measures and plans to introduce corresponding management measures.
Tripartite coordination is the cure
In fact, shared bicycle companies are also strengthening their management through technical means. On April 12th, Mobike released the industry's first big data artificial intelligence platform - "Magic Cube". “'Magic Cube' can make accurate predictions of all-weather supply and demand of shared bicycles, making vehicle parking management more precise and efficient. With the image recognition technology of Rubik's Cube, Mobike has realized accurate online identification of illegal reports.†Yin Dazhao, chief scientist of the bicycle big data department, said.
The relevant person in charge of the company was introduced in an interview with the media. At present, the ofo technology has been able to monitor the disorderly and disruptive cycling behavior. Theo's second-generation smart lock Uranus is equipped with an ST sensor to determine the vehicle's status and trajectory. Due to the grid management under the “Little Yellow Car†line, each designated area will be equipped with an operation and maintenance personnel to be responsible for vehicle placement and other work.
How to cure the chaos of sharing bicycles? One thing may be the consensus of the industry: the need for users, companies and the government to work together to ensure better development of shared bicycles.
In an interview with the Securities Times and Venture Capital Exchange, Li Xin, chairman of Ruiding Capital, said that in order to stop the chaos, it is required to share bicycles to achieve more refined management. Since the shared bicycle has been in operation for quite some time, the enterprise can completely plan the optimal recommended parking area and the number of parking through the background data. This is another advantage of sharing bicycle as a smart terminal. I believe this problem will be better in the future. solve.
For the user, the appearance of the shared bicycle frees the cost and maintenance cost of owning the bicycle, and is cheap and convenient to use. However, users' illegal parking and use behavior will generally reduce the efficiency of bicycle operation, thereby increasing the time cost and economic cost of use. There is no free lunch in the world, and it is impossible for shared bicycle companies to burn money and increase the cost of these enterprises. In the end, it will increase your travel costs. If you want to enjoy shared bicycle service for a long time, the most economical way is to abide by the rules of use, improve your self-service ability, and be kind to sharing bicycles, because it is also a good choice for your travel choices.
For shared bicycle companies, what needs to be improved is the management level and user service capabilities to cope with fierce competition. Faced with the behavior of uncivilized users damaging bicycles and the behavior of arbitrarily stopping and arbitrarily, users are encouraged to make changes through technical means and economic means. There is still much room for sharing bicycle companies.
For the government, proper supervision of the shared bicycle sector is also essential. However, judging from the measures to be introduced everywhere, there are many measures for sharing bicycle companies. But in fact, we see that the problems with shared bicycles are not caused by these companies, but by the uncivilized users. In the face of chaos and arbitrage, when there is no satisfactory solution, it should pay more attention to grooming, and it is not appropriate to draw the ground, otherwise it will lead to a decline in convenience. Supervision should wait for first-class technology. Waiting for these companies, no one wants users to be able to park in an orderly manner. No one wants to find a way to solve the problem of destroying bicycles as soon as possible.
(Securities Times News Center)
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