The domestic furniture industry is developing rapidly. The total output value of furniture is expected to exceed one trillion in 2011. More than 60,000 furniture companies across the country are struggling to develop the market, but the furniture industry has always been a bit "not influxed" and is far less important than automobiles, Household appliances and other industries. Having such a huge production and sales volume seems to be "non-mainstream", which may seem a bit unfair, but the reason is mainly because the furniture industry has not been able to produce a real enterprise "leader".
Because of the characteristics of products, furniture companies mostly have large parts. From the production to the sales process, they need to withstand a very large logistics test. Their radiation capabilities are always subject to certain constraints. However, many companies such as the Federation, Gujia, Qumei, and Pocket Pearl have established more manufacturing and distribution centers across the country, and the scope of commercial radiation is constantly spreading. Logistics has become one of the most important success or failure points for furniture companies to compete.
It is difficult to break the logistics service quality in the short term
Yusheng is a Dongguan-based furniture company. It has been engaged in foreign trade for more than 15 years. The "Soffine" and other sofa series brands are sold to Europe and the United States, including the United States, the United Kingdom, Norway, Denmark and other places. In recent years, it has also developed domestic business. It came into being.
Chen Weijian, assistant general manager of Yusheng Furniture, said that the freight company in Dongguan Changan lacked direct and fixed shifts and required a certain amount of packing to be shipped. There are many trains that can take orders, but most of them are small-scale companies. The logistics services and efficiency are not satisfactory, and the management of logistics companies is chaotic. Some companies promise to take orders, but they often come too late. The delivery of goods is difficult to control, and delays and damage to furniture often occur. These are very headaches for enterprises.
Chen Weijian gave an example. If a customer places an order in Harbin, but the quantity is not large, the courier company has insufficient goods to deliver the goods, and the average product logistics cost and logistics time for a small amount of shipment increase greatly; but if a large amount of goods are shipped to However, there is no guarantee of corresponding sales, and inventory has become a new burden.
The cost of the same 40-foot container from the domestic to the United States is about 16,000 yuan. At any time, you can contact the corresponding logistics company to ship to the United States by ship. The number is unlimited. The 40-foot container sent from Dongguan to the northeast costs about 30,000 yuan in auto transportation costs, and it takes a certain amount to be shipped. Chen Weijian said that if the total value of a container's mid-range furniture is about 200,000, and the freight is charged 30,000, then the logistics cost has accounted for more than 10% of the overall cost. In addition, the domestic logistics price continues to rise. In 2011, the logistics cost of enterprises increased compared with 2011. 15%.
Enterprise self-built logistics network is a better way out
Yao Jingyuan, the former chief economist of the National Bureau of Statistics, believes that the weakness of domestic logistics companies and the indiscriminate charging of expressways are the biggest obstacles. Containers destined for the United States are much cheaper to ship by sea than domestic ones sent to the Northeast by land. The transportation cost of more than 10,000 yuan, including oil and road tolls has already taken up 7,000 yuan. Under the condition that objective conditions cannot be changed temporarily, if furniture enterprises want to break the logistics dilemma, the most convenient way is to build a more ideal logistics network by themselves.
The furniture industry front expands the logistics service quality "can't keep up"
The Pearl of the Palm felt the importance of logistics in the country, so Wang Jianbin did not hesitate to use the "shock" line, and the IBM consultant's SAP-ERP system at the cost of three months of normal business process suspension, for production, distribution, materials Management, finance, accounting and other modules are all integrated applications, inventory is reduced by 25% -30%. On the basis of the overall opening of the information system, Pocket Pearl established 31 logistics centers for the local market across the country, and purchased its own properties to build independent warehouses, which saved the burden of logistics costs. Although it will be prone to a large amount of inventory, it can The delivery cycle is shortened, the logistics cost is diluted to a lower level, and the total cost is reduced. In this way, the virtuous cycle of "large warehousing-low logistics cost-fast speed-large sales volume" has become its core competence.
In addition to establishing a new manufacturing base in Linyi, Shandong, and forming two manufacturing centers in the north and south, the Federal Group has also established a secondary logistics "RDC" in Shanghai, Beijing, and Chengdu. Several regions represent East China, North China, Southwest, and South China. Control the radiation of several provinces nearby, so that the service radius can be shortened, and the rapid response to the market can be achieved. At the same time, the Federation also uses the ERP system, from the beginning of the supply chain to the management of the entire group, as little as a screw, to the final product tracking, customer tracking, are all integrated through the information integration system. Response speed and data analysis are faster and more scientific.
In the case where many e-commerce companies have built their own logistics, will the furniture industry have such a feat some day? Will professional furniture industry logistics providers be born? Let us wait and see.
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