As the main consumer group "post-80s" successively entered the marriageable age, not only the jewellery and wedding industry took turns to be the main wedding cards, but the decoration of the wedding room also quickly became hot. The various styles of wedding room furniture are sought after by the “post-80sâ€, and also bring new business opportunities to the furniture market this year. Wedding room furniture that caters to the “post-80s†taste has begun to emerge in large numbers. This weekend, the factory store of Huangshi Furniture Headquarters will launch a four-fold preferential campaign for newlyweds and teenagers to meet consumer demand.
Four discounts for wedding room furniture
The reporter learned that many furniture brands have launched products that meet the trend and conform to the market to increase sales. Zhou Gaojun, general manager of Huangshi Furniture Plaza, said, "At present, young people in the '80s' period have become the main body of consumption. They pursue individuality, freshness, fashion and other elements. Not only furniture brands should focus on wedding room furniture, but furniture stores can also pass love Marketing to drive the retail of other furniture. "
The four-fold feast of the factory store of Huangshi Furniture Headquarters will target newlyweds and teenagers, focusing on wedding room furniture and children's furniture, and carefully select 10 special wedding packages and youth suite special promotions, limited to two days this weekend. A brand-name bicycle; at the same time, special offers for office furniture, special discounts for professional office furniture pavilion, 40% off for guests who spend more than 4,000 yuan, an extra box of moon cakes; three times the price difference of family suite factory direct refund, where more than 3,000 yuan An extra 1.5 liter bottle of gold arowana will be sent; in addition, a special banquet for Chinese and Western famous furniture will be launched. Old seniors who are over 60 years old and have rich life experience will be invited to appreciate the scene. One bag of rice will be sent immediately.
Abandoning the middleman price is more
According to market feedback, in this year's less prosperous furniture retail situation, prices have once again become the first factor consumers consider. At present, many large-scale home furnishing stores in Guangzhou are located in commercial areas such as Zhujiang New Town and Pazhou. The cost of rent, management fees, transportation, logistics, and labor is very high, which also makes the prices of furniture stores higher, and has the advantages of rent and logistics. Of suburban stores are favored by a considerable number of mid-end consumers due to low prices.
It is understood that Huangshi Furniture Grand Plaza is the only furniture headquarters factory store in Guangzhou, which is different from the investment business model of pure rental properties in other home stores, eliminating all intermediate interest links. The reporter also learned that the furniture raw materials of the Huangshi Furniture Plaza are all supplied by the supplier alliance of the Guangdong Furniture Chamber of Commerce's raw and auxiliary materials exhibition. It can also be customized according to the wishes of customers.
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