Shanghai Inspection Da Vinci Headquarters
Da Vinci Furniture is one of the famous high-end brands, known for its high price, and has the agency rights of several high-end furniture brands.
According to previous CCTV's "Weekly Quality Report", the high-priced furniture sold by Da Vinci is not 100% made in Italy as claimed, and a large part is produced by domestic manufacturers in Dongguan, and the raw materials are not claimed as expensive. Solid wood, after testing, consumers bought Da Vinci furniture was even judged as unqualified products.
At present, the Shanghai Administration for Industry and Commerce has conducted emergency inspections on Da Vinci's headquarters, two branches, three exhibition halls, and two warehouses.
The company's general manager denies the domestic
CCTV's "Weekly Quality Report" reported yesterday that Da Vinci Home Furnishing Co., Ltd.'s 2011 autumn and winter furniture exhibition is being held in Beijing International Trade Center. Pan Zhuangxiuhua, general manager of the company, said on the scene, "Italian brands have never been produced in China, they are all produced in Italy 100%. Da Vinci can guarantee this with the spirit and reputation of our entire company team."
In an interview with CCTV, a sales executive suddenly changed his mind and admitted that part of the Hollywood brand that they represented was partly produced in China. Previously, all Da Vinci staff insisted that all branded furniture they sold, including Hollywood, were 100% original imported.
At the same time, a sales executive at DaVinci's Beijing store also told CCTV that he can't guarantee that the furniture sold in the store is 100% original imported, and it needs specific analysis.
Chaoyang business secret investigation
Beijing Da Vinci Home is located in Beijing Friendship Store outside Jianguomen. The Beijing Municipal Administration for Industry and Commerce stated that it will take further measures based on the results of the final investigation by the Shanghai Industrial and Commercial Department. Chaoyang industrial and commercial personnel have conducted unannounced unannounced visits to the Beijing exhibition hall as a customer the day before yesterday to study and investigate further.
Wang Lei, head of DaVinci's Beijing marketing department, said that the press conference was originally scheduled for Wednesday, but because the test results have not yet come out, the time is yet to be determined. They have taken the initiative to contact the industry and commerce department to investigate.
-On-site visit
Exposed furniture label "Italian origin"
Yesterday, the reporter visited the exhibition hall of Beijing Friendship Store of Da Vinci Furniture. The store is still operating normally, and there are not many customers. The shopping guide provides "one-to-one" services to the shoppers, but it is obviously very vigilant and does not talk much.
The exposed Cabretti double bed is placed on the third floor of the store. The label also reads "Originally Made in Italy". The labels of European classical furniture such as Reva also indicate that the place of origin is Italy.
At the scene, consumers did not know that Da Vinci furniture was accused of fraud.
A couple said they were very surprised and confused when they heard it. On the one hand, they have always trusted Da Vinci Home, on the one hand, they also recognized the authority of CCTV and other media. They said they would wait for the results of the investigation.
When the reporter called to ask if the furniture purchased in the exhibition hall could be returned, the staff said on the phone that it was “unclearâ€, and the person in charge of the company was not in the store. If it was a consumer who bought the product, there would be a corresponding salesperson. They contacted to inquire about related matters.
Product false promotion?
Should investigate whether exaggerating the concept of "pure imports" mislead consumers
According to reports, the Shanghai Industrial and Commercial Department commissioned a third-party testing agency to preliminarily determine that an expensive piece of Cappelletti furniture represented by Da Vinci is not made of solid wood, but man-made materials such as density board and multilayer board. Some legal persons pointed out that Da Vinci furniture was suspected of false product publicity and quality problems, and suggested that the industry and commerce department investigate whether it involves the use of loopholes in the relevant laws and regulations on the "origin" and deliberately exaggerate the "pure import" after obtaining the certificate of origin "Concept, conceal or even mislead consumers.
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