Not long ago, the heat-resistant polyethylene raw material developed and industrially produced by Yangzi Petrochemical was successfully tested by Weixing Pipe, one of the largest pipe manufacturers in China, and the product quality was comparable to that of imported materials. This is the fourth polyolefin special material that the company has developed and put into industrial production this year. Heat-resistant polyethylene raw materials are high value-added products. The domestic market has been monopolized by foreign petrochemical companies for a long time. The introduction of domestic special materials has enabled Yangzi Petrochemical to take a giant step toward high-end plastics.
Heat-resistant polyethylene material is a typical representative of Yangzi Petrochemical's differentiation. In recent years, Yangzi Petrochemical has led the development of new development strategy for polyolefin new products with the lead of differentiated development strategy. It has developed and industrialized more than 4 special polyolefin materials annually, increasing the profitability by approximately 50 million yuan.
Differentiation is the product differentiation. Yangzi Petrochemical bases its existing polyolefin production equipment with an annual production capacity of one million tons. It actively relies on the R&D strengths of the company's research institutes, plastics plants, etc., and formulates new product development plans every year, requiring new products to be superior to similar products in terms of quality and performance. , The formation of the company's own brand products, so that the product has the advantage that others can not be replaced. The polymerization device they developed directly produces bumper special material technology. The product performance has reached the A-class standard of German Volkswagen bumper, and has been promoted and applied on various models. On this basis, Yangzi Petrochemical continued its advancement into the high-end fields of automotive special materials, and developed low-cost high-performance polypropylene reactor alloying preparation technologies and green composite application technologies with independent intellectual property rights, realizing high-performance polyolefins and The large-scale production of composite materials is used in automobiles to provide protection for the recycling of automotive polymer materials.
Differentiation also requires service differentiation. In the early stage of new product development, Yangzi Petrochemical selected end-customer manufacturers with good reputation, large scale, and high technical content to conduct application tests. The success of the trial was direct sales, pre-sales, sales and after-sales services, highlighting its own technological advantages and Service advantages, and gaps in service with other competitors.
In order to meet the individual needs of customers, the company's research institute will deploy the elite of scientific research personnel to fill the sales force and form an expert service team together with the production plant technicians to closely track customer needs and keep abreast of market changes. Identify customer expectations in a timely manner and provide technical support for new product development throughout the entire process to ensure that customers are satisfied with the product to the maximum extent possible. High-quality technical services have won more customers for the company. At present, the company developed a special material for washing machine drums has been used in a large number of applications for Little Swan washing machines, Midea washing machines, and Rongshida washing machines.
The differentiation of products and services has brought about the differentiation of corporate image. In the process of developing new plastic products and introducing them to the market, Yangzi Petrochemical actively pursued development from “customer satisfaction†to “customer trust†and established a solid strategic partnership with customers. When they learned that a famous instant noodle manufacturer in China wanted to use a new plastic material to make a folded fork in a bucket of instant noodles, they immediately sent the relevant polypropylene specialties they developed and produced, and helped the manufacturers to modify the production. The process parameters are smoothly produced to meet the requirements of the fork. The instant noodle factory was moved by Yangzi Petrochemical's products and services and stated that it must use more of Yangzi Petrochemical's products.
Heat-resistant polyethylene material is a typical representative of Yangzi Petrochemical's differentiation. In recent years, Yangzi Petrochemical has led the development of new development strategy for polyolefin new products with the lead of differentiated development strategy. It has developed and industrialized more than 4 special polyolefin materials annually, increasing the profitability by approximately 50 million yuan.
Differentiation is the product differentiation. Yangzi Petrochemical bases its existing polyolefin production equipment with an annual production capacity of one million tons. It actively relies on the R&D strengths of the company's research institutes, plastics plants, etc., and formulates new product development plans every year, requiring new products to be superior to similar products in terms of quality and performance. , The formation of the company's own brand products, so that the product has the advantage that others can not be replaced. The polymerization device they developed directly produces bumper special material technology. The product performance has reached the A-class standard of German Volkswagen bumper, and has been promoted and applied on various models. On this basis, Yangzi Petrochemical continued its advancement into the high-end fields of automotive special materials, and developed low-cost high-performance polypropylene reactor alloying preparation technologies and green composite application technologies with independent intellectual property rights, realizing high-performance polyolefins and The large-scale production of composite materials is used in automobiles to provide protection for the recycling of automotive polymer materials.
Differentiation also requires service differentiation. In the early stage of new product development, Yangzi Petrochemical selected end-customer manufacturers with good reputation, large scale, and high technical content to conduct application tests. The success of the trial was direct sales, pre-sales, sales and after-sales services, highlighting its own technological advantages and Service advantages, and gaps in service with other competitors.
In order to meet the individual needs of customers, the company's research institute will deploy the elite of scientific research personnel to fill the sales force and form an expert service team together with the production plant technicians to closely track customer needs and keep abreast of market changes. Identify customer expectations in a timely manner and provide technical support for new product development throughout the entire process to ensure that customers are satisfied with the product to the maximum extent possible. High-quality technical services have won more customers for the company. At present, the company developed a special material for washing machine drums has been used in a large number of applications for Little Swan washing machines, Midea washing machines, and Rongshida washing machines.
The differentiation of products and services has brought about the differentiation of corporate image. In the process of developing new plastic products and introducing them to the market, Yangzi Petrochemical actively pursued development from “customer satisfaction†to “customer trust†and established a solid strategic partnership with customers. When they learned that a famous instant noodle manufacturer in China wanted to use a new plastic material to make a folded fork in a bucket of instant noodles, they immediately sent the relevant polypropylene specialties they developed and produced, and helped the manufacturers to modify the production. The process parameters are smoothly produced to meet the requirements of the fork. The instant noodle factory was moved by Yangzi Petrochemical's products and services and stated that it must use more of Yangzi Petrochemical's products.
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