Market segmentation advantages are ignored
For the current sanitary ware enterprises and brands, especially the large number of small and medium-sized sanitary ware enterprises and brands, if you want to establish a stable position in the market, you should only choose one of the most promising and promising roads to find the most advantageous positioning. Going on the ground, deepening, simplification and specialization, and taking it wide and away, this width is to expand and lengthen a road, subdivide in form, subdivide in specifications, and at the same time Different countries use different habits and aesthetic requirements, carry out innovative design, improve and guarantee high-quality services in terms of technology, material, shape, process and service, and make small market specialization.
In the current situation, raw materials are rising, and the profits of sanitary hardware companies are declining. However, professional products will still be the target of enterprises. Enterprises should not be allowed to make products on the decline due to the decline in profits. This will lead to the narrower and narrower road for enterprise development. The industry is starting to go downhill.
Brand positioning is different
At present, the common phenomenon in the domestic sanitary ware industry is Sohu. One company often launches high-grade and low-grade brands. The sanitary ware companies have launched multiple brands of different grades, but they have no confidence, patience and ability to do them well.
In response to the current competition situation in the sanitary ware market, experts have called for: the domestic sanitary ware enterprises have already reached the time of reluctance to cut love, and can no longer hope to rely on the number to besiege the winning mind. It is understood that Wrigley Sanitary Ware and Other domestic first-line brands have begun to establish a scientific, accurate and specific brand strategy planning and positioning, and are committed to creating fresh products and strong brands that are flesh and blood, not only meet the needs of the domestic market, but also enter the international market. The insiders pointed out that the sanitary ware enterprises must carry out the firm and unified implementation, and refine the brand into a strong brand in the industry, and can compete with other international brands to focus on the home network.
Product market expansion begins to flood
At present, many domestic sanitary ware enterprises generally have a tendency of greed. The first reason is that the bathroom business owners and internal personnel, especially the marketing personnel, believe that they need to expand, thus resulting in the expansion of large-area multi-variety products. The second reason is that professional managers disagree with the excessive expansion and production of product varieties, and the person in charge of the company thinks it is necessary because the private enterprise owner has the final say. The third reason is that a company often has two or three brands, and some companies implement each brand by different professional managers. Brand competition within the company also caused the expansion of the company's internal product variety.
Ningbo Kyson Cool Electronic Technology Co., Ltd. , https://www.kysoncool.com