Analysis of Security Video Industry Growth Trend

With the continuous development of China’s economic construction, the application fields of security products have become more and more widespread. The number of intelligent buildings, human-type public places, factory enterprises, shopping malls, and new communities has increased, and new demand points have increased; residents’ income The improvement of the consumption level and structure has undergone major changes, and people’s awareness of self-protection has also been changed. As a result, the demand for security products has continued to increase; in addition, the government has also actively promoted the “peace society” and “safe city” and “the Olympic Games”. The implementation of major project projects such as the “Expo” also strongly promoted the warming of security products demanded by public security and all parties in society.

In terms of geographical distribution, China’s security industry has formed the “Pearl River Delta” region, which is mainly characterized by the gathering of electronic security product manufacturing enterprises, and the “Yangtze River Delta” region with high-tech and foreign-funded enterprises gathering as the main features, as well as integrated applications. The three major industrial clusters in the “Ring Bohai” region where software and service companies are clustered are the main features. According to data from China Business Intelligence Network, the total output value of the national security industry in 2010 reached 230 billion yuan, and the average annual growth during the "Eleventh Five-Year Plan" period exceeded 20%.

The "12th Five-Year Plan" of the security industry proposes that the industrial scale of the security industry will double in 2015 by 500 billion yuan. After 2011, the “3111 Project” entered the overall promotion stage and was promoted to each prefecture-level city with an overall investment of nearly 100 billion yuan. A safe city project in a medium-sized city can invest more than 5 billion yuan in video surveillance systems. At present, there are more than 2,300 cities and counties in China. With the development of “Safe City Construction” gradually moving to counties and towns, the market scale will exceed 100 billion yuan.

In recent years, the government’s continuous investment in infrastructure construction and the rapid development of some industries have made the application of video surveillance in urban public transport, education, water conservancy, petrochemical, and power industries rise. For example, in the transportation sector, from 2008 to 2012, the Yangtze River Delta region will invest 200 billion yuan in rail transit, Beijing’s local transportation infrastructure investment will exceed 150 billion yuan, and Guangdong’s transportation infrastructure investment will exceed 200 billion yuan. This is inevitable. Including investment in video surveillance systems. Banks, public security, and transportation are the traditional application areas of security video surveillance and are the backbone of the development of security video surveillance in China in the last decade. Banking applications occupy the largest market share of video surveillance. Banking systems generally update their video surveillance systems in 4-5 years, and it is expected that this part of demand will maintain steady growth in the future.

China Business Intelligence Network research shows that at present, the market size of China's video security industry exceeds 40 billion yuan. Analysts of China Business Intelligence Network expect that the scale of domestic video surveillance market in 2011 will reach around 55 billion yuan, an increase of nearly 30% year-on-year. Driven by strong market demand, domestic video surveillance companies have grown rapidly. Leading companies have continuously increased research and development, attached importance to brand cultivation, and achieved rapid growth in business performance.

October 12, 2011 Hikvision (002415) released the third quarter report that the company's operating income from January to September 2011 was 3.453 billion yuan, an increase of 44.3%, the company achieved a net profit of 869 million yuan from January to September , a year-on-year increase of 32.58%. Hikvision's high growth is the portrayal of the video surveillance market in a golden period of development. More than 30% of its profit growth rate is in line with the fast-growing market expectations of the security industry.

At present, China's security industry is mainly used in real estate, road traffic, finance, public security, power coal and large-scale shopping malls, and the civilian market is far from starting. From the perspective of the development of the security industry in China, it is only in a period of rapid development and is erupting. Growth period.