Yin Yuhang: Recognize the situation and meet the challenge

Last year, the domestic manufacturing industry generally felt that the days were not good. Everyone hoped that the new government of this year would start a new era. However, the situation in the first quarter of the past is not as optimistic as people expect. On April 15, the National Bureau of Statistics released a GDP growth rate of 7.7% in the first quarter, which is lower than market expectations.

The rapid development of China over the past 30 years can be said to be developed in the context of a “short economy” by expanding production capacity to meet domestic and international demand. All industries are adding new capacity every year. It is an opportunity, everyone can find opportunities for development. From 2008 to 2012, the first financial crisis broke out in the United States, and then the European debt crisis that swept through Europe, which had a serious impact on the entire world economy and sounded the alarm for the Chinese economy. With the reduction of exports and the slowdown of investment, all walks of life are facing the pressure and challenge of “overcapacity”. It can be said that the "the good old time" is gone forever, and the scene of rapid growth in all walks of life is difficult to reproduce. The sustainable growth of the Chinese economy will shift towards stimulating domestic demand, which will require a longer, slower process. This change will also have a direct and far-reaching impact on the development of various industries.

The superhard materials and products industry, like other industries, is entering a transition period from epitaxial growth to intrinsic development. The world economy, the domestic economic environment, the development environment of the customer industry, and the development environment of the industry we are in are all undergoing tremendous changes. In a word, the competitive environment in which we live has undergone tremendous changes. We have brought more competitive pressures. Everyone feels that the days are not as good as before, and they will become more and more sad. This is the inevitable result of the changes in the law of economic development and the changing competitive environment. This new competitive environment will become the norm in the future. In this regard, we must have sufficient and clear understanding and be prepared for long-term thinking.

Through years of hard work, Benlang has grown into one of the leading companies in the domestic super-hard materials industry, and has established a relatively leading competitive advantage in the global ceramic processing tool segment, but we should also see that with competitors With the enhancement of learning ability, the leading edge of some of our products is shrinking, and individual products are even surpassed. In the past, the outstanding cost-effective advantages of Benlang products have gradually weakened, and the fine tradition of customer service has been weakened. Explain that our competitiveness is in danger of falling. This is a very dangerous signal! Market competition is like sailing against the water. If you don’t advance, you will retreat. Competitors won't give you a chance to breathe, and customers won't accept products and services that you don't have a price/performance advantage. The market is fair to anyone, there is no bad market, no bad industry, only bad companies. Therefore, we must take the initiative to adapt to the changes in the market competition environment, let go of the advantage of the “industry boss” accumulated over the past years, and put ourselves and competitors on the same starting line with a zero-return mentality to actively fight for the market; On the one hand, we should focus on ourselves, focus on ourselves, improve our technology, production, marketing and customer service, continue to improve our competitiveness, and use products that are different from our competitors. And services to create value-added value for customers.