Rising wood prices push the floor market to reshuffle China is a country that consumes a large amount of wood. More than 40% of its total consumption depends on imports. In the context of the reduction in the global supply of timber and the shortage of raw materials, the supply of logs from the domestic flooring market will gradually become tense. This will directly affect the stable development of China's wood flooring market, and it has begun to reflect on the floor price.

The rise in the price of raw materials will directly lead to a weaker timber profit, and the era of high-yield wood will never return. The profit margin of 5-10% may become the mainstream of the market. From the Xingye timber market merchants, it was learned that merchants’ monthly shipments would need to reach more than 300,000 to maintain their basic operations. At the same time, the rise in raw material prices has also directly led to a doubled cost pressure. At present, all kinds of wood processing costs are increasing. Except for raw materials, the transportation and labor costs have been rising substantially.

On the one hand, high costs and low profits on the other are more stringent for the financial strength of the flooring companies. This also provides the flooring industry with an opportunity to reshuffle the survival of the fittest. The "leftover" is king. It can be foreseen that, after the success of the market in the current round of the market, the domestic flooring market will have emerged as a leading leader in strength and become an important pillar of the market.

Flooring companies how to deal with raw material prices From the current situation of the floor market, floor companies want better development, we must pay attention to the importance of the brand, in the past competition, due to relatively high profits, floor companies often through the price war To win more markets, however, with the continuous reduction of profits, the competition between the floor companies has already risen to the brand battle, how to effectively compete in the brand? How to escape the price of floor companies to cross the brand? In the Internet era Brand promotion is an important part.

Many flooring companies not only started brand promotion, but also added it to important annual plans. There are many ways for floor companies to promote themselves, some of them rely on their own momentum, and others use the opportunity to spread their brand to achieve the goal. In addition, building materials industry floor products companies have a newsworthy event. In addition, they also need strong products, as well as a certain influence on flooring products companies in the building materials industry. They can attract media attention, and the premise of the opportunity to spread is the need for high attention. The connotation of the incident is in line with the value of the flooring products industry of the building materials industry. In this way, the branding and promotion of flooring products companies in the building material industry can achieve double-edged carvings, and quickly increase the brand awareness and brand connotation of floor products companies in the building materials industry. Now, with the rise of online shopping, many floor companies have chosen the shopping guide platform of the floor portal website. This will not only be able to recommend their own brands more professionally and effectively, but will also be able to sell products directly.